푸딩 카메라 같이 스마트폰을 이용해 사진 찍기 기능을 활용 한 어플리케이션 기획 과제.

1. FACE UP
BEAUTY APPLICATION
BY 美친 STUDIO
美친 Studio 2011 All rights reserved.

2. CONTEXT
1. Team
2. Problem / Solution
3. Business model1/2
4. Technology
5. Marketing and Sales
6. Competition
7. Milestone
8. Call to action
9. Summary
美친 Studio 2011 All rights reserved.

3. TEAM
Yina Shin
CEO
Nickie Kyungin
Hwang
Advisor
Jean-Maxence
Lad Kwak Lee Doorubeol Katrina Lisa Sorwoi Wang
Thierry
International Marketing Marketing / Sales Marketing / Sales PR App Designer App developer
美친 Studio 2011 All rights reserved.

4. PROBLEM & SOLUTION
Problem Solution
1 Shyness Not In Person / Online Consulting
Not comfy to Browse
2 Distance / Location On-line, App Purchase
3 No time to Shop On-line, App Purchase
4 Costly to Compare Multiple Brand Comparison function
(Price, Diversity) Reference
(WOM, Blog review, Rating)
5 Boring / Not fun(in ways of Shopping) Game, Fun function,
Sharing with friends
6 Not following New trend – Web 3.0 Social Network Community
(offline, online) Prosumer
1 Customer <->Corporate Holistic Marketing
7 Tired of traditional Try new methods, SNS
marketing and sales methods Holistic Marketing
8 No more channel New Placement Channel
美친 Studio 2011 All rights reserved.

5. BUSINESS MODEL 1
Pay for Free, Buy at Retail Model
1. Free Application
Free (Not-paid) Application – Low Entrance Cost
% Incentive from corporate per sold product
2. Pay by Mileage Point
Maximize Usage – We get contents, Customers get paid.
UCC makeup Tip upload – 500 ~ 2000 point
Make up Tip – 5~100 point
Posting, Comment – 1~2 Point
Game money – 1:1 trade
Make UpAll rights reserved.
美친 Studio 2011

6. BUSINESS MODEL 2
3. Premium Expose - AD
<- Premium Expose
at first page
4. New Placement Channel
Traditional Channel - Off-line(Stores), On-line (Web Shopping)
New Placement Channel – Social Commerce, App Shopping
美친 Studio 2011 All rights reserved.

7. TECHNOLOGY
Recom
mendati
on
Paint
SNS your
face
Face
up
Makeup Makeup
Game Tips
Makeup
Lesson
美친 Studio 2011 All rights reserved.

8. TECHNOLOGY
1. Face Recognition Tech for Recommendation
Skin tone, Proportion in figure (Skin type – input)
Special makeup (Party style, Punk style, Smoky style)
Daily makeup (Romantic style, Classic style, Sexy style)
Job interview, New employee, Freshman makeup
2. Recommendation Tech & Data
2. VR Makeup Trial App
‘Make up your face’, ‘Paint your face’, ’Paint on bare face’
3. Make up Game
4. Share in Network
SNS - Twitter, Facebook / 美친스 Community(수다방)
5. Smartphone Shopping system (Search and Aligment)
6.Payment system
美친 Studio 2011 All rights reserved.

9. MARKETING AND SALES 1
Beta Service
1) Power Beauty Blogger – Exclusive Beauty Lesson
2) Pay by app, Get discount, Pick up at the Store Now
3) Free Shipment of over 30,000 won purchase
Gift set Extreme
Makeover
1) Gift for Special Occasion
2) Alignment by Age, Price, Season
Muti-Brand Gift Set
美친 Studio 2011 All rights reserved.

10. MARKETING AND SALES 2
Attention People!!
Flashmob Performance Marketing What the hell…?
1)Performance
Graffiti on Glass using Cosmetic Product on busy street
2) Bring out Attention & Curiosity
3) Never Reveal Ourselves Until they Reach us! – Just leave a message
4) Post a photo of this event – get present or gift certificate
Mission Event
Post 5 Pictures of your favorite Cosmetics – get present or gift certificate
Customer Brand/Product Preference Information
美친 Studio 2011 All rights reserved.

11. INTERNATIONAL
MARKETING & SALES
Japan,
Primary
Beta China, UK,
Launching USA, EU Worldwide
Version Singapore, Canada
S. Korea
Taiwan
美친 Studio 2011 All rights reserved.

12. COMPETITION
1. Off line
Department store, Drug store (Watsons, Olive young), 저렴이 Retail store
2. On line (Web base)
저렴이 web site, Open Market, Beauty blog / café
3. Others
TV Beauty Show, Beauty Book,
Get it beauty, Style show feel, 포니의 시크릿 메이크업 북
4. Smart phone Application
Brand Application, Beauty Tip Application, Cosmetic Comparison App
美친 Studio 2011 All rights reserved.

13. MILESTONE
Why Cosmetic?
Why Beauty?
美친 Studio 2011 All rights reserved.

14. MILESTONE
Smartphone User > Feature Phone
Why Application?
Why Smartphone?
美친 Studio 2011 All rights reserved.

15. MILESTONE
Early adopter = Young Minded Customer
Inquisitive people (Curious people)
Early adopters
have High Buying Power
Potential
美친 Studio 2011 All rights reserved. Customer?

16. MILESTONE
Multiple Placement Channel
Retail store > Other channel -> Possibility to Grow
Online market is Less competitive
Why Online?
美친 Studio 2011 All rights reserved.

17. MILESTONE
Why Retail?
美친 Studio 2011 All rights reserved.