Nicki Allison portfolio presentation

p o r t f o l i o

Ni c ki Al li son • 100 Leafmore Lane • Bristol, Tennessee 37620 • Home 423.878.3435 • Cell 423.366.9286 • nallison@btes.tv

AFLAC Recruitment Campaign
Campaign consisted of brochure, CD, VHS, audio

CD, and cassette. All pieces were 6-color, including

metallic inks and varnish. Brochure cover had special

die-cut window.


AFLAC 1999 Annual Report
This annual report was one of the first marketing

and collateral pieces to incorporate the new branding

icon — the AFLAC duck. Use of varnishes enhanced

the playful duck element.


AFLAC Cancer Center
Holiday Card Promotion
The Holiday Card Program was an annual fundraiser

for the AFLAC Cancer Center at Children’s Healthcare

of Atlanta. Holiday-themed art parties were held with

the children and their siblings to produce art that

would be used for the cards that year. Selected art

was also adapted to t-shirts and marketing pieces.


AFLAC Travel Promotions
Marketing pieces for annual meetings usually consisted

of posters, brochures, and calendars promoting the

destination of the meeting or convention.


Universal C O M P R E H E N S I V E P R O D U C T O V E R V I E W

Companies “ Ourcustomersalways been to partner with
goal has U N I V E R S A L C O M P A N I E S

our

IN THE MEDIA
to build long-term, mutually
HISTORY
C O M P A N I E S

in the Media
pro table relationships so that we both
grow strong together.
”
– Founder & Chairman Marti Morenings
As the leading single-source supplier to

the spa industry, Universal Companies
news is often found in spa trade media.
An early innovator in the spa industry, we
ESS Aromatherapy Brand Sales Kit
have forged strong partnerships with trade
• Universal Companies was founded by

Multi-piece sales tool designed for one of
publications such as DAYSPA, American Dr. G. H. Morenings and daughter Marti
Universal Companies Promotes Universal Companies Fights Breast Cancer
Morenings in 1982 to market a medical
Spa, Massage & Body, Skin Deep, and Corporate & Spa Sustainability with $85,000 in Donations to City of Hope
therapy unit designed by Dr. Morenings.
Universal Companies has taken many steps toward be- In September 2006, spa professionals everywhere began
Pulse magazines, among others. From coming more environmentally responsible over the past replacing their usual hygienic vinyl gloves with pink gloves
• years, and helping spas do the same.
fewThe Morenings began selling estheticThe spa industry from Universal Companies, showing consumers their support
new product announcements to corporate leader now sells a sizeable collection through
equipment and sundry supplies of economical, earth- for the battle against breast cancer. Since then, Universal
friendly products, all of which feature a green leaf symbol in Companies has donated over $85,000, including proceeds
a mail order catalog for estheticians in

Universal Companies’ many in-house brands.
its catalogs. This icon indicates that products have undergone from the sale of these special gloves, to City of Hope, a leading
press, Universal Companies is on the move
U N I V E R S A L

conscientious1990’s.
the early examination for sustainable attributes. Southern California biomedical research and treatment center
and hospital for cancer and other life-threatening diseases.
and in the media. These are just a few of
• Today we are the leading single-source supplier
Universal Companies also offers customer green supply con- T h e P r o f e s s i o n a l ’s C h o i c e f o r A r o m a t h e r a p y
solidation analysis. A full-time sustainability specialist is on The Pink Glove project was created when Universal Compa-
our stories making headlines recently. to over 25,000 clients in the spa industry,
staff to assist customers who are interested in greening their nies joined efforts with Intrinsics® single-use essentials. The
providing thousands of products to help pro-
facilities. In addition, the company partners with the Green total pro t from the sale of each box of 100 pink vinyl gloves,
Spafessionals manage and grow their businesses. offers
Network, a community of spa professionals that $5.50, is donated to City of Hope. “We are very glad that

Design of product literature was specific to the
a bundle of collaborative tools and resources and that links spa professionals want to partner with us in this effort to
members to one another, sustainability experts, PR opportuni- increase funding to battle breast cancer,” said Universal
• Universal Companies has always provided
ties, and web-based tools and tips. Owner & Founder Marti Morenings. “City of Hope is doing
the spa industry with award winning service, amazing research on ghting breast cancer, and we’re P
R
forging strong partnerships with hundreds privileged to be a part of that work.” O
D
U
of manufacturers. C
T
S

brand and presented in a Universal Companies
• We help “simplify” the demands placed &
P
on spa operators by being a “one source R
I C
spa solution.” E
M E N U I D E A S S
Aromatherapy for the Hair & Scalp
SHIRODHARA
Founder & Chairman Thousands of years old, this Ayurvedic treatment is full of many therapeutic

corporate brown folder with 4-color label. Kits
Marti Morenings bene ts, such as enhanced blood circulation to the brain, improved memory,
nourished hair and scalp, sounder sleep, and calmer mind and body.
90 minutes

AROMA-LUXURIOUS

Wh
© 2010 Universal Companies. ((UCINMEDIA Experience the nest essential oils of ylang ylang, sandalwood, lime, petitgrain,
© 2010 Universal Companies. ((UCHISTORY
and clary sage as your therapist massages your shoulders, neck, and scalp.
Allow your mind to become quiet and escape. Emerge with silky soft hair. en
yo
50 minutes
uc
ho

were used by Corporate Sales Team to promote
JUST FOR YOU
os
Your therapist will consult with you and evaluate your needs for a custom hair
eE
and scalp massage performed with pure essential oils. 50 minutes
SS
yo
Aromatherapy for Mani & Pedi ug
et:
LAVENDER LUXURY HAND RITUAL
As
Fea
Like a facial for the hands, you are enveloped in lavender luxury. Essential oil of
lavender is soothing and is also great for cuts and wounds. 45 minutes
tur
Universal’s core brands.
PEPPERMINT PAMPERING ed
Your feet will never feel so revived and pampered as they will with this In:
pedicure featuring a twist of peppermint and lime essential oils. 45 minutes
B
SEASONAL SPECTACULAR R
Experience a change of seasons with our signature manicure and pedicure. rapy A
athe
The most luxurious mani and pedi we offer is inspired by essential oils that Arom
address each season. Comes with a shoulder massage, neck wrap, and oice
for N
seasonal tea offering. 50 minutes nal’
o
s Ch D
essi
Prof
The O
Take-Home Bath Bar athe
rapy V
Arom
Take homeoar “piece of the peace” with you and enjoy E
f
ice
ona
Cho
l ’ s an original spa bathing experience designed by our R
Prof
essi Spa Alchemist. Th V
The
e I
MANDI SUSU INFUSED WITH JASMINE
Pr E
Steep in this bath ritual rooted in ancient healing. Sea Salts detoxify, tone, and
of W
es
soften your skin as milk powder helps to smooth away rough dry skin. Did we
mention that Jasmine essential oil is a natural aphrodisiac? Enjoy!
si
A PIECE OF HAMMAM AT HOME on
Soak in a goat milk bath infused with rose petals and special moisturizing rose
al
essential oil infused with sandalwood.
’s
ENGLISH MUSTARD BATH Ch
Melt away stress, aches and pains in the comfort of your own home. Breathe
oi
deep, meditate, and emerge transformed with the infusion of peppermint,
rosemary, and lavender essential oils.
ce
fo
r A
CUSTOMER TESTIMONIAL r om
“
After my Relaxation Aroma Massage, at
I felt weightless and serene. I am so he
thankful my therapist recommended ra
the Relaxation Oil Blend to take home.
py
I'm finding so many ways to use it—in my bath, The
my pillow spray, and my new oil diffuser. Every Pro
time I smell the oil I immediately relax and relive fes
my wonderful experience at your spa! sio
The Professional’s Choice
nal’
Ashley, Bedford, OR sC
for Aromatherapy hoic
© 2010 Universal Companies. ((ESSMENU
e fo
rA
rom
ath
era
py

ESS Aromatherapy Gift Set
A R O M A T H E R A P Y

Packaging Concepts
A R O M A T H E R A P Y

Duis augue min venim quat. Ut er
sequi exer iuscidunt nonsenim zzrilis
molortie delisl incil in elisl et vel iureet
lor susciduissed enibh eros dolent non-
sequis nostio et ut adio delit in utatie Belly-band design concepts for a proposed ESS
Duis augue min venim quat. Ut er sequi exer iuscidunt nonsenim zzrilis mol-
ortie delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent nonsequis
duis adit wis nonse er summodolenit il
Duis augue min venim quat. Ut er sequi exer iuscidunt nonsenim zzrilis molortie nostio et ut adio delit in utatie duis adit wis nonse er summodolenit il diamco-
diamconum exerci te velesse feu faci
num exerci te velesse feu faci tinci tat adiametum il iniamcore minim venim ad

gift set. Design carried through new elements in
delisl incil in elisl et vel iureet lor susciduissed enibh eros dolent nonsequis nostio tinci tat adiametum il iniamcore minim
et ut adio delit in utatie duis adit wis nonse er summodolenit il diamconum exerci deliquam dolum zzriure dolorperit la commolobore magna am dolendi gnisim
venim ad deliquam dolum zzriure
te velesse feu faci tinci tat adiametum il iniamcore minim venim ad deliquam dolore eugait, velismo dionsequis nibh enim doloreraese consed eugue dunt ex
dolorperit la commolobore magna am
dolum zzriure dolorperit la commolobore magna am dolendi gnisim dolore eu- eum dipisis dolorti sissim dunt adignim do exercing eugait essequat. Tationsectet
dolendi gnisim dolore eugait, velismo
gait, velismo dionsequis nibh enim doloreraese consed eugue dunt ex eum dipisis

order to establish the brand.
dionsequis nibh enim doloreraese
dolorti sissim dunt adignim do exercing eugait essequat. Tationsectet lamet aci te consed eugue dunt ex eum dipisis

ESS bellybands na.indd 3 ESS bellybands na.indd 2 ESS bellybands na.indd 1 6/16/11 11:17:30 PM 6/16/11 11:17:04 PM 6/16/11 11:16:35 PM


The Pink Glove Campaign
Campaign to raise awareness and breast cancer
research funding for City of Hope Cancer Center.
Universal Companies donated to City of Hope a
portion of profit through sales of these pink vinyl
gloves. Campaign included logo, package design,
ads, flyers, and eblasts.
Let’s Jo
in Han
Show
ds for
a
your su

Cure.
pport
wear for brea
The Pin st canc
k Glov er resea
during e while rch, tre
this pr perform atmen
omotion ing se t, and
of Hope , $5.5 rvices. educati
. You’l 0 of the For ea on wh
l help purchas ch box en you
your co ght brea e price of glo
mmitm st canc will be ves so
ent. Ha er and donated ld
nd-in-ha your cli to City
The Pin nd we ents wi
k Glov can he ll be ins
e is lig lp nd pired by
ribbon htly po the cu
logo. Av wdere re.
ailable d, latex
in small -free vin
or mediu yl, and
m. $9 embosse
.99 pe d with
r box
of 100.

To ord
er now
call: 8
00.55
City of
institu
Hope,
tion
an inn
ova
8.55 71
threateni , is dedicated tive biomedic
ng diseas to the pre al res
es. vention earch, treatm
and cur ent
e of can and educat
cer an ional
d other
life-


Simplify and Simply Rewarding Campaigns
for Universal Companies
Simplify logo and ads developed to promote
corporate sales campaign encouraging clients to
use Universal Companies’ order consolidation.
The “Simply Rewarding” rewards program,
followed for those participating in consolidation.


AUC Branding Campaign
The new look for Atlantic Union College included a

new logo, viewbook, and companion marketing pieces.

Viewbook utilized fold-outs and pockets containing

additional information.


Morrison School Brochure
Private school wished to have a compelling
and informational piece to highlight their
unique approach to learning. Used as a
recruitment tool and fundraising.

on
missi
ool’s d
n Sch on an
riso tenti
Mor nt at om
preve it ies fr
is to abil s
nin g dis an dicap
lear ng h onal
,
lifelo ucati
ing h ed
becom e wit ess.
terfer succ
h in nal
whic perso
and
job,

L
HOO
N SC
RISO
MOR Drive
rrace
139 Te 2420
2
ol, VA
Brist 2823 .net
) 669- unet
(276 l@bv
choo
mor risons


Old Biscayne Designs Catalog
Interior spreads from catalog created for high-end

Argentine furniture manufacturer to use at market.

Book was 232 pages and hard-bound with foil-stamped

black linen cover. Original photography from owner’s

Argentina influences was used as the theme of old world

travel for the piece.


S
I E
A N
M P
C O
L
S A
E R
I V
U N

Direct Mail Mini-Catalogs
Seasonal mini-catalog marketing pieces were created
ease
Incr Pro tusru
ur etail G s!
Yo R lip and mailed to customers to encourage sales in-between
h il
Wit rol Ph
Ca
the annual comprehensive catalog for Universal

ecklist
: Companies. Mini-cats included new product
ay Ch
Holid Shelves wit
h
ock ifts
¸ St
® Holiday G
Gift C
erti
cates launches as well as seasonal promotions.
¸ Order ive Bags
® & Fest
al Spa
Season to Menu
¸ Add
® Treatments

U N
I V
E R
S A
L
C O
M P
A N
S & SU
PPLIE
S
I E
| IMPLE
MENT
LINEN
S S
UCTS REL &
PROD APPA N
NAL NT | ATIO
ESSIO UIPME | EDUC
PROF & EQ NG
FURN
ITURE
IL | ME
RCHA
NDISI
201
RETA 0

FreeDigita
l
See pa Merchan
ge 18 disin
gD
for de
tails. isplay
PROF
ESSIO
NAL
FURN PROD
ITURE UCTS |
& EQ IMPLE
RETA UIPME MENT
IL | ME NT | S & SU
RCHA APPA PPLIE
NDISI REL & S
NG | LINEN
EDUC S
ATIO
N


Checkwriter University Box Set
Bookkeeping set sold to churches through national

seminars and catalog. Included software, manuals

and other promotional items.


ISPA Tradeshow Signage
Our Brands
Are Universal Tradeshow signage for the spa industry’s largest
tradeshow. Coordination of the theme logo on
multiple pieces included displays, sales materials,
totes, and napkins.

800.558.5571
www.universalcompanies.com


Nicki Allison portfolio presentation

Nicki Allison portfolio presentation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (9)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Nicki Allison portfolio presentation