Bluetooth low energy technology allows for simple health monitoring devices to connect to apps and the internet, making mobile health a realistic option for consumers. However, mHealth faces challenges in finding successful business models, as it will likely cost more than traditional healthcare, doctors may resist losing control, and many patients just want quick fixes rather than ongoing involvement in their health. Some potential models include engaging interested patients to provide feedback, targeting consumers worried about health, or directly monitoring and dispensing medications to bypass doctors. Overall, the mHealth industry needs business models that think like patients rather than doctors.

4. It connects simple devices to the web Making mHealth devices a realistic consumer proposition My temperature is… Your house burnt down at… I’ve stapled… Your Heart Rate is… You need to take… You’ve run…

5. www.patientslikeme.com mHealth devices ship with a web address…

6. They connect to a generic app on your phone… Pedometer

7. which connects them to the web app… Internet

8. then automatically send your health data…

9. We can even redesign everyday objects… … and monitor health unobtrusively My pulse is… My temperature is… My blood glucose is…

13. mHealth truths #2 To get a toehold, mHealth will need to be disruptive. Successful business models probably need to avoid medics and insurers. They’ve spent over 200 years building up their professional status. They’re not going to give it away easily.

15. mHealth truths #3 If you think they do, why is this funny? Most patients don’t want to be involved, especially at the lower levels of chronic disease. They want to be fixed.

20. The Wisdom of (sick) Crowds Engage with those patients that DO care, Use their experience to build compelling feedback, Consider how to make it Open Source.

21. The Guilty Look at current models that work (Weightwatchers, etc.). Target the worried well. Work out how to use loyalty for ongoing service revenue.

22. The Gullible Alternative healthcare has less regulation. Fast development and deployment cycles. Could become the pornography of mhealth.

23. The Drug Dealers Our average lifetime pill consumption is 54,000 pills. Kick the doctors out of the loop. Monitor and dispense generics directly to the patient.

26. keep on looking… there’s a business model somewhere… [email_address] blog: www.nickhunn.com