Future of digital aimia 2009

.. Or what I learnt about Digital and social media in 2009 Similar to Dale: no numbers. We’ve spent the last 50 minutes talking technology. Getting & holding people’s limited attention This is going to be a little random and unstructured: hang on!
Take offence to anything I state here …. The biggest theme: do we have our heads up our technological arses?
I am from Microsoft We do software technology. Lots of it. Microsoft is not evil 6000+ bloggers Lots of twitterers, including up my management chain to 4 levels; Australian and others Engagement via Linkedin, Facebook etc. strong use. Ben Harrison from Microsoft in the Audience Example: Engineering Windows 7 Blog. Senior Execs & engineers on decisions. AU impact of blogs into the product. Even @bing using ^ to communicate
My boss’s boss is such a kind and supportive fellow 
have a confession I was once a highflying sales man….
I have a confession I have said some negative things on social media, ironically in social media For instance: 120% of australians will be using social media Social media experts, blah blah blah Do we have our collective heads up our arses? We are eastern Sydney … this is not Australia.
To a Social media practitioner And with that sales background, with some marketing mixed in… … see the online/social/digital world…
I work online As it happens, my target “audience” is largely online Converse through a variety of media: twitter, ustream, blogs -- Blogs, video, twitter etc throughout 2009 to a point where “digital and social” is the central premise Guess what: 1 in 3 AU on Facebook.
This is where I get controversial
Problem 1: Technology! Geeks! It’s bright! It’s shiny! Let’s make an app! Oh, people aren’t viewing it. Oh shite.
Social media is Easy Faddish It is the now
The Easy way Out Secondly, attempt at socialise a brand Simple reason: you go where the concentration is Going Viral is not Social … it is merely wishing for impressions CEO Blogs: PR trained, talk in management speak (synergies, end-of-the-day, detailed programmatic specifity) Faceless twitter personas Crowd sourcing via a lame competition video, hoping it goes viral
Social is cheap, too!
Are we selling a furphy? We, as an industry have missed an opportunity: and this is the future 2010. I implore you to do more! Otherwise this is a furphy Big ideas The technology is out there
People talk to people People buy from people they like People tell and retell stories It’s a community Online, communication is easier.
Noone (in their right mind) talks to billboards How do you “friend” a Brand?
Taking it too far Yes, there is more to this image No, this is not me
Connect the stars within organisations; the latent talent. Through digital to get leverage To the customers/audience/constituents community As people. Real people Evidences: Tip Hereth, Amnesia Razorfish Windows 8 22-10-2009 launch 3000 viewers Your perception of an organisation is altered if you know somewhere who works there. Family pack
Challenge for 2010 To use the latent talent within you / your customer’s organisation and make them social-famous. Change the perception of the brand.
Future of Digital Use the cool toys to connect But connect real people to real people People. Emotional connections. Emotions get attention
At your service Penance Talk to your customers

Future of digital aimia 2009

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