Getting a visitor to your website is only half the battle: how do you keep them? A lot of attention is put on the "action" items on a homepage but it's more likely a visitor is landing on an interior page from a Web search or link. Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the “back” button. With each page having a defined “next step” it gives your visitor a forward moving Web experience. The idea is more than just bigger and brighter action buttons. Your goal is the design an experience to make your visitors care. This session will walk through real life examples to identify common pitfalls and successful approaches, provide techniques to objectively look at your communications from your audience’s point of view and highlight tools to measure and track success of your communications.
3. Associate Director of Web Communications
Wayne State University
hp://wayne.edu/
Host of EDU Checkup
hp://educheckup.com/
Curator of EDU Snippits
hp://edusnippits.com/
@nickdenardis #heweb12 #mcs5
4. Information Architecture
“the art and science of organizing and labeling
websites, intranets, online communities and soware
to support usability.”
- Information Architecture Institute
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8. User Experience
“a person's perceptions and responses that result from
the use or anticipated use of a product, system or
service"
- ISO 9241-210
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14. Can I trust this page?
Is the information up to date?
Can I use this page as a resource in the
future?
What do they want me to do on this
page?
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66. 1. Junk
Get a baseline understanding of your visitors
2. Good
Entice them to get just one step further
3. Great
Walk along their journey
4. Rememberable
Adding a few #lilebigdetails
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