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Stories.
We love watching them.
We love telling them.
Stories make us human.
Story:
We talk, ask, comment, post, tweet.
We rate, rank, like, pin, tag, follow.
We add photos, sounds, visual effects & videos.
We earn points, badges, recognition, & fans.
And we expect to be heard.
The revolutionary video platform that brings
fans deep into your story or brand experience.
Fans connect with story or brand by uploading
video & other content and connecting with
other fans via robust game-like activities
Why Theatrics?
Brands & storytellers
invite fan’s UGC into a
single social experience
with values that they
control.
Fans watch or deeply
engage with story &
brand by uploading
content as a
character.
Powers a story — or brand-based video experience
Drives deep fan engagement and UGC creation
Lets you guide the experience and manage users
No distractions or platform ‘noise’ for user
High degree of control for show creator
Direct communications with users
Download and edit user videos
Theatrics Advantages
A full featured interactive online video
storytelling platform
A new form of online video show or brand
experience where fans play a role
Storyteller or brand-manager directs the
story world they create
Audience watches or performs in a social,
immersive, & fun experience
Audience also earns game-like rewards
What is Theatrics?
Broadcast, cable & digital networks
Filmmakers, transmedia specialists
Publishers & authors
Game developers
Branded content/agencies
Web series/producers & vloggers
Super fans/ fan-fiction
Storytellers:
Storytellers BrandsMedia Networks
Educators ConsumersCompanies
Theatrics is designed for:
Get started with Show Creation Wizard
Shape the story as Personas (characters)
Invite audience to join the show
Manage calls-to-action, audience content
& more from a central Dashboard
Audience can watch as show unfolds, or
create a Persona & participate
Audience user experience is interactive,
social & gamified
Theatrics Features
Use Cases - Beckinfield
Use Cases - PSYCH
Use Cases - Welcome to Sanditon
Theatrics @ Transmedia Los Angeles
Use Cases - Welcome to Sanditon
Use Cases - Bomb-It 2
Use Cases - eTribute
Theatrics Open Beta Test
18
• Open a free account
• Create a show (premise)
• Invite your co-creators (audience)
• Guide their involvement
- Calls to Action, new videos
- Manage your audience
• Cross-linked across the web
Contact Info
Nick DeMartino
Nick DeMartino Consulting
nick@theatrics.com
Twitter: @nickdemartino

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Theatrics @ Transmedia Los Angeles

  • 1. Stories. We love watching them. We love telling them. Stories make us human.
  • 2. Story: We talk, ask, comment, post, tweet. We rate, rank, like, pin, tag, follow. We add photos, sounds, visual effects & videos. We earn points, badges, recognition, & fans. And we expect to be heard.
  • 3. The revolutionary video platform that brings fans deep into your story or brand experience.
  • 4. Fans connect with story or brand by uploading video & other content and connecting with other fans via robust game-like activities
  • 5. Why Theatrics? Brands & storytellers invite fan’s UGC into a single social experience with values that they control. Fans watch or deeply engage with story & brand by uploading content as a character.
  • 6. Powers a story — or brand-based video experience Drives deep fan engagement and UGC creation Lets you guide the experience and manage users No distractions or platform ‘noise’ for user High degree of control for show creator Direct communications with users Download and edit user videos Theatrics Advantages
  • 7. A full featured interactive online video storytelling platform A new form of online video show or brand experience where fans play a role Storyteller or brand-manager directs the story world they create Audience watches or performs in a social, immersive, & fun experience Audience also earns game-like rewards What is Theatrics?
  • 8. Broadcast, cable & digital networks Filmmakers, transmedia specialists Publishers & authors Game developers Branded content/agencies Web series/producers & vloggers Super fans/ fan-fiction Storytellers:
  • 9. Storytellers BrandsMedia Networks Educators ConsumersCompanies Theatrics is designed for:
  • 10. Get started with Show Creation Wizard Shape the story as Personas (characters) Invite audience to join the show Manage calls-to-action, audience content & more from a central Dashboard Audience can watch as show unfolds, or create a Persona & participate Audience user experience is interactive, social & gamified Theatrics Features
  • 11. Use Cases - Beckinfield
  • 12. Use Cases - PSYCH
  • 13. Use Cases - Welcome to Sanditon
  • 15. Use Cases - Welcome to Sanditon
  • 16. Use Cases - Bomb-It 2
  • 17. Use Cases - eTribute
  • 18. Theatrics Open Beta Test 18 • Open a free account • Create a show (premise) • Invite your co-creators (audience) • Guide their involvement - Calls to Action, new videos - Manage your audience • Cross-linked across the web
  • 19. Contact Info Nick DeMartino Nick DeMartino Consulting nick@theatrics.com Twitter: @nickdemartino