How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program
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How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program
1. HOW TO PLAN AND DEPLOY
A SOCIAL MEDIA PROGRAM
TO STRENGTHEN
RELATIONSHIPS WITH YOUR
PATIENTS, EMPLOYEES AND
PHYSICIANS
Lessons learned from a social media pilot program
1
2. WE ARE ALL PAUL REVERES
Nick Dawson
Director of Revenue Cycle, 14 hospital system
@nickdawson
2
4. WHY?
Culture
Service Excellence
Organizational Development
4
5. Cisco just offered me a job! Now I have to
weigh the utility of a fatty paycheck against
the daily commute to San Jose and hating
the work.
Who is the hiring manager.
I’m sure they would love to
know that you will hate the
work. We here at Cisco are
versed in the web.
WHY NOT?
risks
mitigating concerns
addressing critics
5
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change
Cheerleader story
Everyone knows the story of Paul Revere - in one night he covered over 30 miles
His great gift was his ability to be a &#x201C;connector&#x201D; and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message
But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes?
<CLICK>
Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William&#x2019;s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night.
Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North.
As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the &#x201C;e&#x201D; and adding S O N ...
The moral of this is twofold:
1) be careful who you take advice from - they may be a Dawson
2) We are all Paul Reveres - everyone in this room is a cheerleader for change