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Tuggerah BEC – Zenith Tuggerah
Wednesday 24th November 2010
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on
a regular basis.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
On average, Aussies are members of 2 social
networking platforms.
Today, think about which social networking
platform best suits your target market, your
business, and most importantly, you.
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Blog is short for web-log.
More than 120,000,000 blogs out there.
Free blogging platforms.
Host your own blog.
Social
Networking
Platforms
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
The most popular social networking platform in
Australia and world-wide.
More than 550 million registered users. Works
in 75 languages.
2 billion photos uploaded every month.
20 million users connect with Facebook Pages
every day.
29% of all time spent online by Australians is on
Facebook.
9.2 million users in Australia alone – that’s
almost half of us!
That has more than doubled in the last 12
months.
We have 172 friends on average and 60% of
people return daily.
The fastest growing demographic on Facebook?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
The second fastest?
45 to 55 year old males.
If Facebook were a country, it would be the 3rd
most populated on Earth ahead of the USA.
Only India and China have a greater number.
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Twitter grew by 1150% in the last 12 months.
80% of Twitter usage is on mobile devices
which means when someone has a bad
customer experience, they can tell everyone –
right there, right then.
Twitter Search.
flight centre
Twitter Advanced Search.
You can search: Words
Phrases
Geographic Location
Dates
Attitudes
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Linkedin is social media for grown-ups.
There are around 1.2 million Aussies on
Linkedin.
80% of companies use Linkedin for the
recruitment of new employees.
The average age of Linkedin users is 41, 80% of
them have tertiary education, and the average
household income is $110,000.
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
YouTube is the second largest search engine in
the world after Google.
13 hours of video is uploaded to YouTube every
minute.
To watch every YouTube video would take just
over 500 years.
One billion videos are watched on YouTube
every day.
One billion videos are watched on YouTube
every day.
That’s 1,000,000,000 …
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Location-based social networking.
Newcomer: Only 1.2 million users.
Check-ins, Mayors…
Really nerdy but is it right for your business?
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Honeymoons.
Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180
Honeymoons.
Australia: 9,200,000
Women: 4,800,000
Engaged: 189,540
NSW: 55,380
30-40 years: 12,180
“travel” 620
Honeymoons.
Estimated Reach: 620
Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: 16,240
Honeymoons.
Estimated Reach: 620
Budget: $50 per day
Sales: $16,240
Ad Spend: $27
Skin Care.
Skin Care.
Australia: 9,200,000
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800
Skin Care.
Australia: 9,200,000
Men: 4,098,720
Single: 988,000
13-20 years: 287,800
Birthdays: 200
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social
Networking
Platforms
Advertising
Events /
Networking
Groups /
Communities
Complimentary
Social Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010
Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010

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Social Media Presentation for Tuggerah BEC - Wednesday 24th November 2010