Digital Media Business Model

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Nic Haralambous

Business Technologie

Digital Media Business Model = Business for media (offline) in a digital arena (connected)

There is no choice here. There must be integration . Without integration your digital business model will die . Offline vs Online Being connected is the key

Online Revenue Google Ads Paid Links Text Ads Banner Ads Rich Media Special Reports Paid for channels … and many more

Mobile integrated models Integration is key Online , social and print products SMS services, competition lines, admob revenue sponsorships, custom pages , new projects and new products

Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile OFFER MORE EXPAND BUSINESS MODEL & BE DIVERSE Holistic approach

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Digital Media Business Model

1. Digital Media Business Model = Business for media (offline) in a digital arena (connected)

2. There is no choice here. There must be integration . Without integration your digital business model will die . Offline vs Online Being connected is the key

3. Online Revenue Google Ads Paid Links Text Ads Banner Ads Rich Media Special Reports Paid for channels … and many more

4. Social media marketing Brand Awareness = Market Value Market Value = Revenue It’s NOT always about Revenue directly

5. Brand awareness Brand Awareness = Trust = belief Belief = spending and usage

6. Mobile integrated models Integration is key Online , social and print products SMS services, competition lines, admob revenue sponsorships, custom pages , new projects and new products

7. Pre- roll/ post -roll opportunities Branded entertainment - RayBan Branded player - CNN embedding video In-video opportunities - Interact with a brand within video Avoid copyright Video Zoopy Model

8. Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile OFFER MORE EXPAND BUSINESS MODEL & BE DIVERSE Holistic approach