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How to brand and sell online
1.
A Quick Guide
to Digital Marketing
2.
great products
digital media Happy Customers
3.
1. What will
this medium do to my brand? 2. What is the role of this program to my brand? 3. What do I get out of this?
4.
The new information
technology, Internet and e- mail, have practically eliminated the physical costs of communications. Peter Drucker
5.
personal computers
mobile devices
6.
7.
8.
9.
• Traffic • Revenue •
Conversion • Subscribers • Fans • Followers • Click Through Rates (CTR)
10.
•CPC •CPM •CPA
11.
12.
A Quick Guide
to Digital Marketing
Hinweis der Redaktion
AnalyticsGoogle AnalyticsOmnitureWebtrendsHeat mapsCrazy EggCustomized dashboards (e-commerce)MagentoListening Tools (Social Media)PageleverTwittercounterSocial mentionSocial baker
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