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A Quick Guide to Digital Marketing
great products   digital media    Happy
                                 Customers
1. What will this medium do to my
   brand?
2. What is the role of this program
   to my brand?
3. What do I get out of this?
The new information technology, Internet and e-
mail, have practically eliminated the physical
costs of communications.


                                  Peter Drucker
personal computers
                     mobile devices
• Traffic
• Revenue
• Conversion
• Subscribers
• Fans
• Followers
• Click Through Rates (CTR)
•CPC
•CPM
•CPA
A Quick Guide to Digital Marketing

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