3. What is Group Buying?
Also known as collective buying, it offers products and services
at significantly reduced prices on the condition that a minimum
number of buyers would make the purchase.
-Wikipedia
What makes Social Commerce websites different?
The power of consumers to participate in product/service
feedback through reviews and virally share the information in
their networks
9. • Buy goods without
having to “touch it”
• Use credit card or
Paypal instead of
cash
• Shopping for
Convenience
10. We believe that not all customers are
created equal
ABC Store
11. Deal Sites is a step away from
Loyalty and Advocacy!
12. What is the profile of a
“Daily Deals” Hunter?
13. Deal Hunters are…
1.Seeking value-for-money (a discount is a
MUST!)
2.Different Profile for each verticals (Daily
Deals, Retail and Travel)
3.Impulse buyers
15. We make sure we understand what our
site visitors need and we deliver!
We SURPRISE &
DELIGHT our
Customers We LIVE Hungry
We CHAMPION
We make GREAT IDEAS
STRONG MOVES
16. How do we do understand our site
visitors and customers?
The biggest
advantage of
being in the social
commerce
industry is the
ability to TRACK
repeat/new
customers
instantly.
19. Happy customers are paying
customers
• Fresh deals every day
• Value-for-money
• Easy payment system (credit card, paypal, OTC)
• Option for items to be delivered or picked-up
• After-sales services
What do we do about it?