This powerpoint will hopefully give you some good examples to how the American Dream is used in Advertising

1. The American Dream, in Advertising Nate Parker

2. The American Dream A unitary definition does not exist–the American dream probably has a different meaning to every US citizen. For some it is the dream of freedom and equality, for others it is the dream of a fulfilled life or even the dream of fame and wealth. In general, the American dream can be defined as being the opportunity and freedom for all citizens to achieve their goals and become rich and famous if only they work hard enough. http://www.ego4u.com/en/read-on/countries/usa/american-dream

3. http://www.youtube.com/watch?v=woOu_4l3lio&feature=related&safety_mode=true&persist_safety_mode=1

4. Athletics As seen in many young athletes, and even some parents of young athletes, there has been and always will be the goal of playing their beloved sport at a college or professional level. Some part of this idea is to be the best player in the world, or simply just to be famous and have a household name.

5. This idea of athletic success in the American Dream can easily be picked up from the Nike commercial we just watched, advertising their “Become Legendary” product line. By using Michael Jordan, a basketball player who can be considered the greatest player of all time, and is defiantly famous enough to be a household name tells you indirectly to get yourself some Nike products and stop making excuses so you can become like him.

6. http://www.youtube.com/watch?v=FMBTYhToLRA

7. Fighting for what you believe in Dave Thomas never had a real secure home life. He never met his birthparents, and was adopted at six months of age. His adoptive mother died at the age of five, and he had two stepmothers in and out of his life before he was ten. Dave dropped out of high school at the age of 15 to go work so he could live on his own.

8. Dave Thomas is known for two things, first he was the founder of Wendy’s, which was named after his youngest daughter. From when Wendy’s started advertising on television to when he retired, Dave was on almost every advertisement. This helped Mr. Thomas become a household name in America. This enabled him to start talking about the adoption of foster children. Dave became the founder of the “Dave Thomas Foundation for Adoption.” He was named by President George Bush as the “National Spokesperson for Adoption.”

9. http://www.youtube.com/watch?v=ib-Qiyklq-Q

10. World Peace Through out the beginning of America, we have been constantly involved in foreign affairs, trying to keep the world in a good place. We have been though of as a “World Policeman.” Some companies were able to use this to their advantage.

11. In the 1970’s Coca-Cola came out with the commercial that sticks with anyone who sees it. In the commercial many different aged and raced men and women sing a song in “perfect harmony.” This commercial implied that if the entire world just shared a coke, life would be better and there would no longer be any problems. Even though clearly that is not true, it helped coke’s sales.