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Coca-Cola in Latin America
History From National Icon to International Ideology
[object Object],[object Object],[object Object],[object Object]
Coke Goes South ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Bottling Franchises ,[object Object],[object Object],[object Object],[object Object]
 
Coca-Cola Bottling in Mexico  ,[object Object],[object Object],[object Object]
Production Growth ,[object Object],[object Object],[object Object],[object Object]
Recent Developments ,[object Object],[object Object]
Labor Disputes Coca-Cola and Bottling Franchises in Latin America
Employment ,[object Object],[object Object],[object Object]
Guatemala ,[object Object],[object Object],[object Object],[object Object],[object Object]
Columbia ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
International Solidarity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Coke Targets its Latin American Market
[object Object]
[object Object],[object Object],[object Object]
Coke vs. Water ,[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object]
Demographic Strategies ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
Universality Speaking to all consumers in a common language:  the fulfillment of desire
[object Object]
[object Object],[object Object]
 
[object Object],[object Object]
Coca-Cola Christmas ,[object Object]
 
[object Object],[object Object]
[object Object],[object Object]
Soccer and Coke ,[object Object],[object Object]
 
Popular Responses: The Unsatisfied Customers
The Andrews Sisters’  “Rum and Coca Cola” (1944) ,[object Object],[object Object]
Lord Invader’s “Rum and Coca Cola” ,[object Object],[object Object],[object Object],[object Object]
Responses to the murder of labor leaders. “ Coca-Cola mata!”  (Coke kills. -in reference to Columbia.) “ Coca-Cola: La Chispa de la Muerte.”* (“Coca-Cola: The Sparkle of Death.”) *- Pendergrast, p. 332
 
 
THE END

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Coke presentation