2. Saving time to innovate
Verification and aggregation tools
Aggregation and production
Multimedia: Doing audio, video, graphics
Optimization: Making sure people see what you do
Mobile and tablet: Where we want to be
3. A new audience
Mobile audience is growing quickly
83% to 90% of Americans have cell phones; 55% have
smartphones; 74% of ages 25-34 have them
68% of people with smartphones say they can’t live without
their smart phones
Android and IOS are biggest drivers; IOS drives more usage
and page views
Tablet audience doubled from 2011 to so far in 2012 -- $121
million spent this year on tablets. Two-thirds of those are
iPads.
4.
5. Frequency of use
19% of people check their devices every 30 minutes
17% do so once an hour
14% check every 10 minutes
Tablets account for more usage than any other device
late at night
Mobile early in morning, desktops and laptops through
the work day.
6. Habits and patterns
Sequential use: People move from one device to
another.
96% of people polled downloaded apps last year
68% use mobile to watch short form news videos
64% do two-screen multitasks
47% seek weather info
31% watch video
29% local news; 24% national news
7. What about social media?
It’s not the main driver
to news, especially
our audience. But
helps to pay
attention to it.
8. Verification tools
There is an increasing skepticism of
journalism and a demand for more
verification. Tools are helping verify.
Super Pac App: Allows you to hold it up to
a presidential ad and it will identify where
it came from, who is behind it, etc. Like
Shazam for political ads; from Newsweek
and Daily Beast
13. Aggregating sources
Smart ways to see what others are doing
Nearly all your sources are on social media now, too
Companies, individuals, other aggregators
How do you keep track of it all?
14. Muckrack
Sign up as a journalist, and you can create alerts of fellow
journalists' tweets, get lists of journalists covering the
same beats or areas.
See these:
CCB http://muckrack.com/directory/crainschicago
Forbes: http://muckrack.com/directory/forbes
Metro Detroit: http://muckrack.com/directory/metrodetroit
Bloomberg
News: http://muckrack.com/directory/bloomberg
18. Twitter search
Twitter search: http://twitter.com/search
Use the advanced search function to find out what's
going on in a particular subject area or geographical
area. Here's a search for "restaurants" within 15 miles
of Detroit
https://twitter.com/i/#!/search/restaurant%20near%3A
%22detroit%22%20within%3A15mi
22. Spundge
Pulls in feeds from RSS, Twitter, Facebook, YouTube
Does what Google Alerts used to do, but in a more
targeted way
Is very, very new!
24. Storyful.com
This allows you to see videos and tweets that are
trending on world issues and on politics.
You can narrow it to Michigan to filter:
http://storyful.com/pro#tab=2&vs=michigan
26. Video and audio
Video and Audio: It has become a thing unto itself. It is no
longer good enough to create video based on a content
strategy. Journalists think about content -- but there are way
too many people in the game. It's about how you distribute it
and use it.
The Washington Post: The Grid
Socialcam app: Allows you to take and share video in many
ways within seconds.
Instagram for photos
Soundcloud.com:
Adding audio clips easily http://soundcloud.com/
30. Other social arenas
Obama does Reddit
AMA (Ask Me
Anything)
It’s all captured in a
Storify here
31. Elections: Most social ever
Michelle Obama and Ann Romney are on Pinterest:
http://pinterest.com/michelleobama/people-who-inspire-me/
http://pinterest.com/annromney/
There is a lot of aggregation and use of tools to report from
one social media platform to another. When Obama did a
AMA on reedit: A storify of that AMA was done:
http://storify.com/ivanlajara/barack-obama-does-reddit-ama
32. Storify
A great tool for aggregating from Facebook, Twitter, YouTube,
Google, and now even Reddit to create a customized story.
A good FAQ about storify (includs some good, short instructional
videos)
Candidates are using storify to aggregate campaign coverage,
with photos and posts:
Obama on storify
Romney on storfy
Onion editor’s live tweets from RNC, compiled into a storify:
http://storify.com/baratunde/the-best-of-baratunde-s-dnc-tweets-
part-2-of-2
33. Storify
A tool to bring together many sources – or one stream
of tweets, posts, instagrams.
34. Cool trends
A top tech trend is
wearable technology
Everpurse: Charges
your phone while it’s
inside the purse
Utility-based
applications: CLOTH
app allows you to
catalog your closet,
then it picks clothes
based on the weather