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Be objective. Be creative. Be effective.




             BeeBranding Profile



                                      Strictly Confidential
Be objective. Be creative. Be effective.




                           Be Different… or Die!
                           Your Brand is the single most
                           valuable asset of your business




43/5 No Trang Long St., Ward 7, Binh Thanh Dist, HCMC, Vietnam
T 84-8 510 2699 F 84-8 510 2694 E contact@beebranding.com W www.beebranding.com
©BeeBranding 2006. All rights reserved. This proposal in confidential and should not be used by anyone who is not the original intended recipient. It may contain confidential, proprietary or legally privileged information. If you
receive this message in error, please immediately delete it and notify the sender. You must not, directly or indirectly use, disclose, distribute, print, or copy any part of this message if you are not to the intended recipient. Any views
expressed in this message are those of the individual sender. BeeBranding cannot accept liability for statements made which are clearly the sender’s own and not made on behalf of the BeeBranding. Any reference to the terms of
executed transactions should be treated as preliminary only and subject to our formal written confirmation.
Agenda




         Strictly Confidential
Who we are?




              Strictly Confidential
Our Mission & Vision




                       Strictly Confidential
Our Philosophy




                 Strictly Confidential
Our Approach




               Strictly Confidential
Our Team




           Strictly Confidential
Bios




       Strictly Confidential
Bios




       Strictly Confidential
Our Partners

We have a long-term relationship with many online marketing and
advertising material suppliers in Vietnam and overseas

Local                                                Offshore




And more…
                             Strictly Confidential
• Our Services




 Be objective. Be creative. Be effective.
                                            Strictly Confidential
Our Services




               Strictly Confidential
Our Services




               Strictly Confidential
Our Services




               Strictly Confidential
Our Process




              Strictly Confidential
Project Team




       Financial Dept.              Client Service Manager

                                                                                Client’s Project
                                                          Project Management
                              Project                                          Management Dept.
                                                                  Team
           Brand Specialist             Project Manager



         Creative Director                Graphic Design
                                              Dept.
                                             Editors –
                                            Copy writer
         Project supervisor
                                           IT Department




                                        Strictly Confidential
• Our Clients




 Be objective. Be creative. Be effective.
                                            Strictly Confidential
Our Clients




              Strictly Confidential
Our Clients




              Strictly Confidential
• Our Works




 Be objective. Be creative. Be effective.
                                            Strictly Confidential
 Online Campaign: Nestle – Nescafe - CungTroChuyen.com




Execution: Develop & spread out an intermix site of forums & facebook to create online conversations
of crowded target users (also use facebook & others forums to drive traffic to the site)
Results: 500,000 visitors in 02 months, client is happy to keep the site through 2010
 Online Contest: Friso Gold – baovebetubentrong.com

 The Brief: Build Uniqueness and Credibility for new Friso Gold Upgrade versus competitors. Involve
moms to study/deeply understand about Symbiotics and apply to daily care of kids.




 Execution: 2.0 website, online contest, forum, live chat, flash animation clip, forum seeding, social
network seeding, online content management.

 Results: more than 100,000 target visitors (500,000 pageviews) in 01 month, 27,500 members
 Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
 The Brief: Reach the Non-deo users with Rexona Dryness Challenge – and let them join in an
interactive game to experience the benefits of Rexona.




 Solutions: Develop & spread out an interactive asmosphere for users to join in the contest with
interesting journeys in a day beginning with Rexona – Reference link: rexona.com.vn
 Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
 Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
 Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
 Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
 Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
 Flash Website: Olay – Findfairness

 The Brief: Get in touch with target consumers through online
channel
 Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn


 The Challenge: Get at least 300,000 visitor and more than 1,000,000 clip page-views in 4 weeks,




 Solutions: Develop website with flash-game contest, blog, forum, e-cards,….
 Results: 3 million clip page-views, more than 500,000 website visitors in 04 weeks
 Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn
 Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn   CLIMAX
 Viral Campaign: “Tu tin tim kiem tinh yeu” - Close-up – Timem.com.vn


 The Brief: Get at least 150,000 visitors in 04 weeks.




 Solutions: Develop website with flash-game contest, e-cards,….
 Results: more than 300,000 website visitors in 04 weeks
 Reference link: www.timem.com.vn
 Viral Campaign: “Tu tin tim kiem tinh yeu” - Close-up – Timem.com.vn
 Rich Media Website: SYM - Attila.com

 The Brief: Develop online brand identity for Attila scooter
and an interactive channel for target customers




  Solutions: Build rich media website intermixed with interactive video, 3d animation and flash
 applications – Reference link: www.attila.com.vn
 Rich Media Website: SYM - Attila.com


                                         Interactive Video
 Rich Media Website: SYM - Attila.com
 Flash Website: FunCoolo Fashion – funcoolo.it

 The Brief: Setup brand character through an interactive website
(FunCoolo is a popular fashion brand for Italian Young Generations)




  Solution: Develop flash website with intermix flash and dynamic applications
  Reference link: www.funcoolo.it
 Flash Website: FunCoolo Fashion – funcoolo.it
 Online Contest: Rohto - Apoteenie – “San tim ve dep tu nhien” Contest

 The Brief: Drive the target customer to the website and let them experience the benefits of
products.




 Solutions: Build & run website apo.com.vn to let the users experience how to make up with Apoteenie
products – Reference link: www.apo.com.vn
 Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com

 The Brief: Support Singapore tourism broadcasting campaign in order
to attract Vietnamese tourists in 2007 summer vacation




 Solutions: Build website khoanhkhacsingapore.com – an interactive channel for user who join in the
exam-game “My best photo in Singapore”
 Online Contest: Singapore Education Board– giaoducsingapore.com

 The Brief: Introduce Singapore Education & University to Vietnamese
graduated pupils in 2008.




 Solutions: Build website giaoducsingapore.com – an interactive channel providing Singapore education
& university information
 Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com

 The Brief: Get at least 20,000 users in 6 weeks, more than 300,000 pageviews for the
E$aver online banking service launching




 Solutions: Develop micro-site with 3D adver-game contest includes viral module and customer
database management application
 Reference link: www.ngoinhabeban-standardchartered.com
 Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com
Kiosk Application: Nokia VIP Store – Sales & Promotions Management Tool




 Solutions: Build a software with web & local interactive fuctions, running for 12 Nokia Stores in Vietnam
Kiosk Application: Nokia VIP Store – Sales & Promotions Management Tool




  Reference link: www.nokiastorevip.com.vn
Flash website: Dulux – 2009 Colour Trend
Flash website: Dulux – Interactive Presentation




 Reference: Contact us for showreel
Flash website: Dulux – Flash site




 Reference: Contact us for showreel
Kiosk Application: Abbott – PE Test




 Reference: Contact us for showreel
Flash site & online contest: O’Star
 Flash Website: Hong Thuy Communications

 The Brief: Develop Corporate Website with high standard design and flash animation




 Reference link: www.hongthuy-communications.com
 Flash & Dynamic Website: Tinna Singer

 The Brief: Create Personal Website (music, photo, flash, wallpaper,…)




 Reference link: www.tinna.info
Portal: Marketing, Advertising, PR… knowledge portal




 Reference link: www.vietnambranding.com
 Flash & Dynamic Website: Saigon Auto Corporate website

 The Brief: Build Corporate Website




 Reference link: www.chamsocoto.com.vn
 Flash & Dynamic Website: Minh Thanh Piano Store

 The Brief: Create Corporate Website with E-catalogue Module




 Reference link: www.pianominhthanh.com
Dynamic Flash Website: CC Creative Boutique Agency
 The Brief: Create Corporate Website – Flash website with the ability to modify website content
with administration system




 Reference link: www.cccreative.com.vn
 Advergame: Comfort – “Hay ru bo ve tho cung”




 Reference: Contact us for showreel
 Advergame: Cool Air – VietnamSkill.com –
“Ngay hoi huong nghiep sinh vien 2008”




 Reference: Contact us for showreel
 Advergame: Abbott – PediaSure




 Reference: Contact us for showreel
 Advergame: Tetra Pak




 Reference: Contact us for showreel
 SMS Campaign: BP – “Vistra don loc dau xuan 2009”




 Reference: Contact us for showreel
 Flash Presentation: Prudential Finance




 Reference: Contact us for showreel
 Flash Presentation: Prudential Link




 Reference: Contact us for showreel
 Flash Presentation: Prudential Insurance




 Reference: Contact us for showreel
 Flash Film: P/S – Lemon Fresh & Mint Fresh




 Reference: Contact us for showreel
Thanks For
The Opportunity
To Present Our Profile


                         Be
                                                 Be effective.

                                        Be creative.

                              Be objective.

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Bee branding profile

  • 1. Be objective. Be creative. Be effective. BeeBranding Profile Strictly Confidential
  • 2. Be objective. Be creative. Be effective. Be Different… or Die! Your Brand is the single most valuable asset of your business 43/5 No Trang Long St., Ward 7, Binh Thanh Dist, HCMC, Vietnam T 84-8 510 2699 F 84-8 510 2694 E contact@beebranding.com W www.beebranding.com ©BeeBranding 2006. All rights reserved. This proposal in confidential and should not be used by anyone who is not the original intended recipient. It may contain confidential, proprietary or legally privileged information. If you receive this message in error, please immediately delete it and notify the sender. You must not, directly or indirectly use, disclose, distribute, print, or copy any part of this message if you are not to the intended recipient. Any views expressed in this message are those of the individual sender. BeeBranding cannot accept liability for statements made which are clearly the sender’s own and not made on behalf of the BeeBranding. Any reference to the terms of executed transactions should be treated as preliminary only and subject to our formal written confirmation.
  • 3. Agenda Strictly Confidential
  • 4. Who we are? Strictly Confidential
  • 5. Our Mission & Vision Strictly Confidential
  • 6. Our Philosophy Strictly Confidential
  • 7. Our Approach Strictly Confidential
  • 8. Our Team Strictly Confidential
  • 9. Bios Strictly Confidential
  • 10. Bios Strictly Confidential
  • 11. Our Partners We have a long-term relationship with many online marketing and advertising material suppliers in Vietnam and overseas Local Offshore And more… Strictly Confidential
  • 12. • Our Services Be objective. Be creative. Be effective. Strictly Confidential
  • 13. Our Services Strictly Confidential
  • 14. Our Services Strictly Confidential
  • 15. Our Services Strictly Confidential
  • 16. Our Process Strictly Confidential
  • 17. Project Team Financial Dept. Client Service Manager Client’s Project Project Management Project Management Dept. Team Brand Specialist Project Manager Creative Director Graphic Design Dept. Editors – Copy writer Project supervisor IT Department Strictly Confidential
  • 18. • Our Clients Be objective. Be creative. Be effective. Strictly Confidential
  • 19. Our Clients Strictly Confidential
  • 20. Our Clients Strictly Confidential
  • 21. • Our Works Be objective. Be creative. Be effective. Strictly Confidential
  • 22.  Online Campaign: Nestle – Nescafe - CungTroChuyen.com Execution: Develop & spread out an intermix site of forums & facebook to create online conversations of crowded target users (also use facebook & others forums to drive traffic to the site) Results: 500,000 visitors in 02 months, client is happy to keep the site through 2010
  • 23.  Online Contest: Friso Gold – baovebetubentrong.com  The Brief: Build Uniqueness and Credibility for new Friso Gold Upgrade versus competitors. Involve moms to study/deeply understand about Symbiotics and apply to daily care of kids.  Execution: 2.0 website, online contest, forum, live chat, flash animation clip, forum seeding, social network seeding, online content management.  Results: more than 100,000 target visitors (500,000 pageviews) in 01 month, 27,500 members
  • 24.  Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest  The Brief: Reach the Non-deo users with Rexona Dryness Challenge – and let them join in an interactive game to experience the benefits of Rexona.  Solutions: Develop & spread out an interactive asmosphere for users to join in the contest with interesting journeys in a day beginning with Rexona – Reference link: rexona.com.vn
  • 25.  Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
  • 26.  Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
  • 27.  Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
  • 28.  Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
  • 29.  Online Contest: Rexona – “Toi tu tin & Tu tin moi ngay” Contest
  • 30.  Flash Website: Olay – Findfairness  The Brief: Get in touch with target consumers through online channel
  • 31.  Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn  The Challenge: Get at least 300,000 visitor and more than 1,000,000 clip page-views in 4 weeks,  Solutions: Develop website with flash-game contest, blog, forum, e-cards,….  Results: 3 million clip page-views, more than 500,000 website visitors in 04 weeks
  • 32.  Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn
  • 33.  Viral Campaign: “Tim em noi dau” - Close-up – Timem.com.vn CLIMAX
  • 34.  Viral Campaign: “Tu tin tim kiem tinh yeu” - Close-up – Timem.com.vn  The Brief: Get at least 150,000 visitors in 04 weeks.  Solutions: Develop website with flash-game contest, e-cards,….  Results: more than 300,000 website visitors in 04 weeks  Reference link: www.timem.com.vn
  • 35.  Viral Campaign: “Tu tin tim kiem tinh yeu” - Close-up – Timem.com.vn
  • 36.  Rich Media Website: SYM - Attila.com  The Brief: Develop online brand identity for Attila scooter and an interactive channel for target customers  Solutions: Build rich media website intermixed with interactive video, 3d animation and flash applications – Reference link: www.attila.com.vn
  • 37.  Rich Media Website: SYM - Attila.com Interactive Video
  • 38.  Rich Media Website: SYM - Attila.com
  • 39.  Flash Website: FunCoolo Fashion – funcoolo.it  The Brief: Setup brand character through an interactive website (FunCoolo is a popular fashion brand for Italian Young Generations)  Solution: Develop flash website with intermix flash and dynamic applications  Reference link: www.funcoolo.it
  • 40.  Flash Website: FunCoolo Fashion – funcoolo.it
  • 41.  Online Contest: Rohto - Apoteenie – “San tim ve dep tu nhien” Contest  The Brief: Drive the target customer to the website and let them experience the benefits of products.  Solutions: Build & run website apo.com.vn to let the users experience how to make up with Apoteenie products – Reference link: www.apo.com.vn
  • 42.  Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com  The Brief: Support Singapore tourism broadcasting campaign in order to attract Vietnamese tourists in 2007 summer vacation  Solutions: Build website khoanhkhacsingapore.com – an interactive channel for user who join in the exam-game “My best photo in Singapore”
  • 43.  Online Contest: Singapore Education Board– giaoducsingapore.com  The Brief: Introduce Singapore Education & University to Vietnamese graduated pupils in 2008.  Solutions: Build website giaoducsingapore.com – an interactive channel providing Singapore education & university information
  • 44.  Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com  The Brief: Get at least 20,000 users in 6 weeks, more than 300,000 pageviews for the E$aver online banking service launching  Solutions: Develop micro-site with 3D adver-game contest includes viral module and customer database management application  Reference link: www.ngoinhabeban-standardchartered.com
  • 45.  Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com
  • 46. Kiosk Application: Nokia VIP Store – Sales & Promotions Management Tool  Solutions: Build a software with web & local interactive fuctions, running for 12 Nokia Stores in Vietnam
  • 47. Kiosk Application: Nokia VIP Store – Sales & Promotions Management Tool  Reference link: www.nokiastorevip.com.vn
  • 48. Flash website: Dulux – 2009 Colour Trend
  • 49. Flash website: Dulux – Interactive Presentation  Reference: Contact us for showreel
  • 50. Flash website: Dulux – Flash site  Reference: Contact us for showreel
  • 51. Kiosk Application: Abbott – PE Test  Reference: Contact us for showreel
  • 52. Flash site & online contest: O’Star
  • 53.  Flash Website: Hong Thuy Communications  The Brief: Develop Corporate Website with high standard design and flash animation  Reference link: www.hongthuy-communications.com
  • 54.  Flash & Dynamic Website: Tinna Singer  The Brief: Create Personal Website (music, photo, flash, wallpaper,…)  Reference link: www.tinna.info
  • 55. Portal: Marketing, Advertising, PR… knowledge portal  Reference link: www.vietnambranding.com
  • 56.  Flash & Dynamic Website: Saigon Auto Corporate website  The Brief: Build Corporate Website  Reference link: www.chamsocoto.com.vn
  • 57.  Flash & Dynamic Website: Minh Thanh Piano Store  The Brief: Create Corporate Website with E-catalogue Module  Reference link: www.pianominhthanh.com
  • 58. Dynamic Flash Website: CC Creative Boutique Agency  The Brief: Create Corporate Website – Flash website with the ability to modify website content with administration system  Reference link: www.cccreative.com.vn
  • 59.  Advergame: Comfort – “Hay ru bo ve tho cung”  Reference: Contact us for showreel
  • 60.  Advergame: Cool Air – VietnamSkill.com – “Ngay hoi huong nghiep sinh vien 2008”  Reference: Contact us for showreel
  • 61.  Advergame: Abbott – PediaSure  Reference: Contact us for showreel
  • 62.  Advergame: Tetra Pak  Reference: Contact us for showreel
  • 63.  SMS Campaign: BP – “Vistra don loc dau xuan 2009”  Reference: Contact us for showreel
  • 64.  Flash Presentation: Prudential Finance  Reference: Contact us for showreel
  • 65.  Flash Presentation: Prudential Link  Reference: Contact us for showreel
  • 66.  Flash Presentation: Prudential Insurance  Reference: Contact us for showreel
  • 67.  Flash Film: P/S – Lemon Fresh & Mint Fresh  Reference: Contact us for showreel
  • 68. Thanks For The Opportunity To Present Our Profile Be Be effective. Be creative. Be objective.