19. Place and emg’s school PLACE CONVENIENCE Website www.emg.com.vn Headquarter of EMG in Hanoi Landmark Tower Study at schools Easy for customer wants to seek information (anywhere, anytime) Parents can go shopping and enjoy other entertainment areas Convenient when minimizing transfering
21. Step1: Selecting the price objective Relates to the objective of our EMG Give the best studying environment, the most modern equipments and infrastructure Not lower than normal training centers More competitive than other competitor (SOL ART ) > Quality < Price
22. Step 2: determining the demand Demand and price has close relationship Higher price with better quality training education customers may accept that price the demand will not change or go up.
23. Step 3: estimate the cost Based on the money which we used to invest Tuition fee higher than costs to make profit Lower than ceiling price and higher than floor price
24. Step4: analyzing competitor’s cost price and offer Entertainment and Media Group has so many advantages which competitors do not have follows new training form in VN bring back the best studying environment modern infrastructure
25. STEP 5: SELECTING A PRICING METHOD Three pricing strategies: costs and desire profit buyers level of competitors’ price
26. STEP 6: SELECT A FINAL PRICE Base on the maximum price minimum price desired profit to determine the last price Each session (1.5 to 2 hours) per month of each course costs $150/course (equivalent to VND 2,850,000).