From our Autumn Insights event 2010

16. Financial flows and lifestage Source: BHPS / The Future Foundation age 16-19 with parents, no job age 20-23 first job, living with parents age 24-26 working, living alone age 27-30 living with partner, first mortgage age 30-32 first child, women exits work age 33-35 second child age 36-42 woman in p/t work, moves to larger house age 43-47 woman in full time work age 48-52 children reach adulthood age 53-56 children leave home age 57-60 early retirement for many, home owned outright age 61-65 all women retired, most men retired age 66-75 both partners retired age 75+ widowed, single person household

17. Social structure of the wealthiest and least wealthy households

20. Faced with too much choice What strategies do consumers adopt? Source: 'Citizen Brands', Michael Willmott/nVision

24. But beware of the revenge of the changing socio-economic climate

25. We’re getting older…and we’re living longer

26. Age structure of the UK population Number of people in each one year age band Source: Government Actuary’s Department/nVision Base: UK

28. We’re getting richer

29. Household disposable income growth Total increase from 1980 in real terms - nVision forecast Source: ONS/nVision Base: UK

30. Social grades as a proportion of the total population aged 15+ Source: National Readership Survey/nVision Base: GB, 3799: Demographic Change

31. Type of household in England Household types as a percent of all households - forecast

32. Percent of single-person households by age within gender Source: Social Trends, National Statistics/nVision Base: Great Britain, 2005

33. Choice is mushrooming

34. Mobile phone tariffs 6138: Key Consumer Trends for Retailers Number of different tariffs available at the Carphone Warehouse Source: Carphone Warehouse/nVision Base: UK

35. Number of television channels available 4397: Graphics from nVision for joe saxton Source: nVision Base: UK

36. Number of different kinds of products in the home Base: All aged 18+ Source: Complicated Lives /The Future Foundation 2000

37. © the f u t u r e foundation Number of products at two top multiple retailers Source: IGD Account Management Series/Future Foundation Base: UK

42. We’re all techies now – even the older generation are getting wired

43. Proportion who have internet access By age, gender and social grade “ Personally, do you have internet access…At home; At work; At school/college, none of these?” Base: 1,200 respondents aged 15+, GB Source: nVision

44. Mobile phone penetration by age Proportion of adults who own a mobile phone - nVision forecast Source: ‘Changing Lives’, nVision Base: 1000 adults 16+, UK

48. Lewis Carroll Through the Looking-Glass It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast