Strategies for competitive advantage in charities and non-profits

1. nfpSynergy Summer Insights Wednesday 16 th June 2010 20 Cavendish Square

2. How does your organisation stay competitive? Joe Saxton

3. How is competition different between for-profits and non-profits?

4. Structure of for-profit and non-profit organisations Provision of goods and services Income greater than costs Profit For-profit Non-profit Income greater than costs Profit Provision of services

6. How do charities say they stay competitive?

7. Strategies for maintaining a competitive advantage Organisations earning less than £500k “ Which of the three following strategies do you believe are the most important in maintaining a competitive advantage for your organisation?” Base: 38 people Source: How does your organisation try to get a competitive advantage? nfpSynergy Feb 2010

8. Base: 56 people Source: How does your organisation try to get a competitive advantage? nfpSynergy Feb 2010 Strategies for maintaining a competitive advantage Organisations earning between £500k and £5 million “ Which of the three following strategies do you believe are the most important in maintaining a competitive advantage for your organisation?”

9. Base: 58 people Source: How does your organisation try to get a competitive advantage? nfpSynergy Feb 2010 “ Which of the three following strategies do you believe are the most important in maintaining a competitive advantage for your organisation?” Strategies for maintaining a competitive advantage Organisations £5 million +

10. How does your organisation try to get a competitive advantage? Strategies for maintaining a competitive advantage under all categories “ Which of the three following strategies do you believe are the most important in maintaining a competitive advantage for your organisation?” Base: 170 people Source: How does your organisation try to get a competitive advantage? nfpSynergy Feb 2010

11. The research from 1994

13. Number of media mentions per month Nov 2009 – March 2010

14. Number of media mentions per month Nov 2009 – March 2010

15. Google and Bing search Number of hits

16. Spontaneous awareness of certain charities

17. Growth patterns of development charities since 1980 Vol Income £ ,000s Year

19. But the outside world is changing too

20. Budget deficit Public Sector Net Borrowing as a percentage of GDP Base: UK Source: HM Treasury/nVision

21. Declining Voter Turnout As percentage of the UK electorate Base: UK electorate Source: British Electoral Facts: 1832-2006, Parliamentary Research Services, House of Commons Library data

22. Type of household in England Trend and forecast, 2006-based projection Base: UK 2005 Source: Social Trends, National Statistics/nVision

23. Age structure of the UK population Number of people and proportion of total UK population of each age, 2009 projection Base: UK Source: National Statistics/nVision

24. International migration Number of people moving into and out from the UK, in thousands Base: UK Source: International Migration, National Statistics/nVision

25. Household disposable income growth Total increase from 1980 in real terms – January 2010 nVision forecast Base: UK Source: National Statistics/nVision

26. Proportion who have internet access By age, gender and social grade “ Personally, do you have internet access…At home; At work; At school/college, none of these?” Base: 1,200 respondents aged 15+, GB Source: nVision

27. Participation in social networking websites As percentage of total population, by gender, age and social grade “ Which of the following, if any, have you done on the internet in the last 6 months…? Created / updated a personal profile on a social networking site (e.g. facebook / myspace / bebo)” Base: 1,200 respondents aged 15+, GB Source: nVision Research

28. Volume of SMS messages on UK cellular networks among the four main operators In millions Base: UK Source: OFCOM/nVision

30. Awareness and communication strategies

41. Pure product strategy Pure audience strategy Spectrum of differentiation strategies Mix of product and audience strategy ActionAid National Trust RSPB Christian Aid CAFOD

45. Externally- driven strategy Awareness strategy Differentiation strategy Niche strategy The development sequence of competitive strategies KEY TO ARROWS UNCOMMON DEVELOPMENT USUAL DEVELOPMENT COMMON DEVELOPMENT

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