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The
Business of Experience
Experience Impact Framework
IA Summit 2008
presented by Jess McMullin
nForm User Experience | www.nForm.ca
April 12, 2007
I’M
I believe
Our field has reached the point in
our collective practice where the
barriers to increasing influence are
not about better methods for
working with users, but better
methods for working with business.
Crossing the Chasm



Geoffrey Moore “Crossing the Chasm” 1991
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Experience Impact Framework