In less than 10 years, Facebook has changed how we socialize and enjoy the pleasure of each others c...

1. A Guide On The Subject Of Facebook Marketing
In less than 10 years, Facebook has changed how we socialize and enjoy the pleasure of each others
company. Did you also know that using Facebook for marketing purposes can generate a virtually
unlimited supply of new customers for your business? The following article will demonstrate the
value of Facebook marketing and what it can do for you.
Set some goals for your Facebook marketing
campaign. You can launch your campaign on a
trial basis if you are not sure how your audience
will react to it. Once you get a better idea of
how interested your customers are, you should
set some reasonable goals for your campaign.
If you are especially shy, you should find a way
to overcome that
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before you start trying to market your business. People will not clamor to do business with someone
that seems to have a hard time communicating. If this is not something you can change, you should
consider hiring someone to do your marketing for you.
When you want more people to Like your
page, offer them something they can't get
unless they click that Like button. One easy
way to do this is by running a contest which
only those who Like your page can enter. You
could also offer a free ebook in return for a
Like.
Watch your grammar, even if you do not feel
like it is necessary. You may feel like you can
get away with a mistake here and there due to
the nature of your business, but this is not true. If you know that your grammar has issues, run
everything through a checker before you post it.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their
audience. You need to talk WITH your audience. Feel like you are having a conversation with them,
not like you are announcing things to them. Remember, Facebook is a social medium. You need to be
social.
Think about why your page exists. Are you simply trying to get the word out about your company
and new products? Or, is the page functioning as a forum for better communication with your
customers? Once you have a clear picture of what you want your page to do, you can begin working

2. on your marketing goals.
If you have a follower complaining on your Facebook page, try your best to resolve the issue
publicly. This will let others know that you are a reputable business and will handle all of your
obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or
complaints by commenting on your Facebook page. This is a great way to display your excellent
customer service policies. Answer questions in details and offer refunds or new products right away
to the customers who complain.
Allowing people to comment on your page is an absolute necessity. Sure, you may get some
inappropriate content, but if you don't allow it, your fans will think you don't care.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your
page lets you engage them in ongoing dialogue about your business. Offering them something, such
as an entry in a sweepstakes, makes them more likely to register on your page and provide your
business with valuable leads.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions
to your friends and email list members and make it something exciting. Word will catch on quickly
that you're up to something interesting and that will create a social media buzz around your
business. You will reignite the interest of your old customers and sign-up new ones as well.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too
long. You want people to find you, so try using your business name without any special characters.
This will make it simpler for someone to locate your page and see what you have to offer.
Stay relative to your brand or niche whenever you post content to your Facebook marketing page.
People visit your profile expecting to see pretty much the same topic discussed on a regular basis. If
you tend to stray, they will never know what to expect and that can cost you viewership.
Don't relay too much on automation. It can be very tempting to automate your Facebook
http://techcrunch.com/tag/facebook-ads/ posting. More posts are better, right? That's not always the
case. People can sense an automated post, especially if all you post are links to stories from around
the web. You won't be building any sort of engagement between your audience and your brand.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching maybe
fifty or so fans the first month. As time goes by and word of your page gets around, you will gain
more fans at a faster pace. A realistic goal will keep you from becoming discouraged.
Be strategic about when you post. Every target audience is different in terms of the time they have
to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf
at night, then you are missing out on golden opportunities to build communication and community
with these people. Post when your audience tends to be around.
Be strategic about when you post. Every target audience is different in terms of the time they have
to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf
at night, then you are missing out on golden opportunities to build communication and community
with these people. Post when your audience tends to be around.

3. Use a large picture on your business' Facebook page. You want your brand to stand out when
someone stumbles across your page, and a large image is the best way to accomplish this goal. The
largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.
Whatever investment you make into marketing on Facebook, you must use what you've learned here
to make it worth what you pay. Having a solid plan in place first will ensure that your campaign
meets the goals you set. The harder you work, the better your outcome will be, so get to work!