Subhajit Banerjee's presentation on mobile news at the Guardian. Given at news:rewired - full stream ahead on 13 July 2012

1. Let’s Talk Mobile
subhajit banerjee @subhajitb
mobile editor
guardian news & media

2. 20/07/12

3. Every 60 seconds
11,300 people access facebook on their mobile
100,000 iPhone and Android apps downloaded tweets generated via mobile
95,000
60 seconds
1000 iPhones 4 sold
1,000 unique browsers visit m.guardian
100 iPads sold
$6,280 spent on mobile marketing
400 browsers access Guardian content via Tablet devices
180 eBay mobile transactions
250 unique browsers visit Guardian iPhone, Android and Windows Apps

4. an half a million daily UK browsers (32% of our UK daily traffic) access our content through mobile
iPad App Phone Apps m.guardian guardian.co.uk All Content
Tablets
18,791 7,050 6,872 91,515 124,228
Mobile phones
72,934 273,978 32,024 378,936
All Devices 18,791 79,985 280,850 123,539 503,164
20/07/12 Source: Adobe Discover, May 2012

5. 20/07/12

6. 20/07/12

7. In terms of generating page views iOS is the dominant operating system.
Android has shown significant growth that appears to have now stalled .
m.guardian % share of page views by operating system
12
10
8
6
4
2
0

8. 82% of m.guardian users access the site from home. Two thirds access
whilst they are on public transport and half access from work.
Q. Where are you when you access m.guardian?
82%
66%
50%
41%
21%
11%
7% 5%
At home On public At work In pubs, bars Whilst In shops At school / Elsewhere
transport or cafes walking college
Guardian mobile research, May 2010
20/07/12

9. 97% of m.guardian users regularly access news content on the mobile
site, followed by comment and analysis (54%) and politics (48%).
97%
Q. Which types of content do you regularly look at on m.guardian?
54%
48%
45%
39% 38%
32% 31% 31%
27% 25% 23%
22% 22%
16% 15% 14%
10% 9% 9% 7%
2%
Science
Stage
Education
Art and design
Politics
Music
Society
Technology
Business
Books
Money
Environment
Travel
News (UK or world)
Film
Media
Culture
Life and style
Obituaries
Comment and analysis
Sport analysis
Live sport scores/min-by-min updates
20/07/12

10. Challenges
Best products for different times of the day
Editing for multiple platforms
Understanding the user
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