iHollywood presentation: Social Media
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New Medici is an advisory firm that specializes in social brand engagement on Facebook and Twitter. The firm has deep experience in branding films, television, and digital lifestyle brands. New Medici manages social and viral campaigns by developing engagement and meme concepts, social media sites, and content to drive growth. It also focuses on creative development and management of social media sites through official site integration, viral sites, product seeding, and connecting platforms. The goal is to put brand core first and establish a strong brand ecosystem and presence across major social media platforms.
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iHollywood presentation: Social Media
- 1. Social brand engagement: facebook + twitter Adrian Sexton CEO, New Medici Media + Lifestyle adrian@newmedici.com (310) 200-6455
- 2. newmedici.com/social Deep experience in branding films, television series (Mad Men, Weeds, The Dead Zone), and digital lifestyle brands (Vevo, Participant Media/ TakePart.com, Muxlim) Newmedici.com /advisory /social
- 3. YESTERDAY Newmedici.com /advisory /social
- 4. AND TODAY... Newmedici.com /advisory /social
- 5. Brand core first Be as “core” as you possibly can to your brand Have a POV, authority and narrative – “1 + 1 = Many (eventually)” Brand ecosystem – Where do you fit? – What are your comps? – Who trusts you? – What’s your crossover segment? Newmedici.com /advisory /social
- 6. Failures can bring positive change ... And win authenticity points Newmedici.com /advisory /social
- 7. FACEBOOk: seeding & growing Facebook – http://developers.facebook.com /plugins – Like Box, Like buttons (vs Share buttons), Connect – Fan Pages: tap into current audiences – Facebook Advertising: CPC, promoting and testing – Rolls up most of the great social features Newmedici.com /advisory /social
- 8. TWITTER: trending & urgency Twitter – http://twitter.com/goodies – Tweet button, widgets – New: Double paned windows for other media: video and images – Tweet Deck/HootSuite Newmedici.com /advisory /social
- 9. social media Platform-itis Like “Feature-it is”, how many platforms can you literally cover without a full team? How big must your day- to-day social team be? Refreshing your social content Regularity and consistency Newmedici.com /advisory /social
- 10. Meme/theme casting + args Newmedici.com /advisory /social
- 11. Successful campaigns Newmedici.com /advisory /social
- 12. Newmedici.com/social New Medici manages social and viral campaigns + social media sites’ creative dev and product seeding 1. Social and viral campaigns Engagement / meme concepts Social media site dev Content and growth 2. Social Site creative dev / management Official site integration with social Viral sites, product seeding and content creation Connecting platforms Newmedici.com /advisory 12 /social
- 13. Thank you Adrian Sexton CEO, New Medici Media + Lifestyle adrian@newmedici.com (310) 200-6455