โดย คุณ “นิวัฒน์ ชาตะวิทยากูล"

1. VIRAL VIDEO

2. Why’s our Viral Video is not Viral

3. Why’s our Viral Video is not Viral
What’s Keys Success Factor of
Viral Video

4. How to Create Success Viral

5. Keys Success Factor For Viral Video
Content Tactics

6. YouTube Overview

10. YouTube Category
15
Categories of
Video Content
on YouTube

11. Categories : Music is the most popular category with 31% of all
analyzed videos, followed by Entertainment (15%) and People
& Blogs (11%).

13. Keys Success Factor For Viral Video
Type of
Approach
Content
Make an organic viral
Growth Timing
Story /
Content Video
Title &
Keywords Name
/ Tag

14. Keys Success Factor For Viral Video
Comedy Approach
Type of
Approach
Emotional Approach
Content Rational Approach
Make an organic viral
Growth
Sex Appeal Approach
Cool/Creative/Experi
mental Approach

15. Keys Success Factor For Viral Video
Creative
Story /
Content
Inspiring
Content Informational / how to
Make an organic viral
Growth
Funny / Cry
Spontaneous

16. Keys Success Factor For Viral Video
Content Depend on Video Content
Make an organic viral Timing
Growth Recommend to 15-90 seconds

17. Keys Success Factor For Viral Video
Content Video
Make an organic viral Title &
Growth Name
Keywords
/ Tag

18. Keys Success Factor For Viral Video
SEO
Copy
Writing
Twitter
Facebook
+ Social
Media
Sharing
Tactics
Inbound and Active
(SMO) Seeding
Viral Growth
Search
Rank
Factors Traffic
(YSEO) Analytics
Video
Annotation

19. SEO Copy-Writing

20. 5 Video SEO Tips Elizabeth Warren
Should Follow
• Write optimized Title, Tags, and Descriptions for your
content.
• Create great custom thumbnails for your videos.
• Use annotations on your videos to increase
viewership, engagement, and subscribers.
• Organize your content into sets of videos using playlists
and video responses. Create themed content or curate
content using playlists.
• Optimize and design your channel page's metadata,
layout, and background.
Source: reelseo

21. SEO Copy-Writing

22. SEO Copy-Writing
search is still hugely important for online video

23. Annotation

24. Seeding
One of Online Marketing Tools to Buzz and Monitoring
about Brand and Products with online Channel .
We Help Brand to Generate WOM (Word of Mouth) By
Engaging with online opinion leader and seeding them
with products. The Online Seeding help our target
audience to Awareness Products and make them
decision to be our Customer.

25. ROI

26. Methodology
• Five scenarios were tested in this experiment
- Full View – watching a video from start to finish multiple times
- Half View – watching a video more than half way (but not to completion)
multiple times
- Refresh – refreshing the browser after the video has begun playing
- Embedded – watching a video multiple times through a player embedded on
another site
- Embedded Auto play – watching a video that is coded to start automatically
when the page loads through a player embedded in another site

27. Summary of Findings

28. YouTube
insight

29. Demograp
Discovery Community Hot Spots
hics

32. Viral Video Process
Step 1 Step 2 Step 3 Step 4
Strategy Content Tactics ROI
Production / Monitoring

33. Source of Creative YouTube
Idea/Campaign

34. Let’s Start Your Viral Video Content
Q&A