Digital Marketing Summit 2012 โดย คุณรณพงศ์ คำนวณทิพย์

1. @rockdaworld

5. a place to hang out …
meet up …
catch up …
a place to be seen …
.. and get heard

6. 1,300+ MM
1,200+ MM World’s Population
800+ MM
300+ MM 300+ MM

7. VDO1

13. That’s why I love Twitter..
• In trend
• Express myself, my views/ thoughts
• Any thing goes
• Spontaneous
• Broaden my network
• Make things happen

14. The World’s Top Followers

15. The World’s Top Followers

16. Hit Maker - Buzz Maker

19. Thai Top Followers

20. Thai Top Followers

21. Subject Matter Expert

22. Broadcasters

23. Blogger

24. Career & Personal

25. CEO Branding

26. SME Marketing

27. Disaster Information

28. Charity

29. Volunteer

30. Volunteer Network

33. Emotion

34. Experience

35. Experience

37. Experience

38. Engaged

39. Engaged

40. Exclusive

41. News Alert – Drive web traffic

42. Interactive TV
VDO2

43. Interactive Media

44. On-line Strategies
twitter
- News Alert
- Trigger Actions
- Interaction
CRM
Database
Website /
Facebook
Apps
- Q&A - Brand Information
- Marketing Campaign - Corporate Information
- Link to Sales - Blogs
- eCommerce

45. Successful Twitter Strategies
1. Set Clear Goals: Why do you want to be on Twitter?
2. Responsive but not Intrusive: Avoid spam-like behavior
3. Personalized : Mood & tone of communication is very important
(consistent with brand/corporate personality)
4. Create Vibes: No hard sales (unless expected), Link to your destination,
Generate RT/conversation/mentions
5. Smart Use of #hashtags: Create your topics
6. Dedicated resource: Someone has to be responsible
7. Create Social Media Decision Tree
8. Tracking & Measures

47. VDO3

49. Twitter Tools & API

53. ROI – Tracking & Measures

63. @rockdaworld