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สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์

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Digital Marketing Summit 2012 คุณวิลาส ฉ่ำเลิศวัฒน์

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What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
Social media is like teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushilk, Analytics Evangelist, Google www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22
In wikipedia, Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
What is Social Network? moviescrunch.com/ social - network - movie - review -2010
network media game television commerce everything Social
Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog
Thailand Population 66 Millions Mobile Subscriber 70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitter Users 0.9 Millions
Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myth 3 All social networkers are the same. www.flickr.com/photos/amcunningham72
Talk to your target audiences directly: Who? How? Where? When?
Myth 4 You have to be on every social network. www.flickr.com/photos/fucking_nameless
Myth 5 Social media is solely a broadcast channel www.flickr.com/photos/23707838@N03
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myth 6 Social media can replace your website
Myth 7 Social media will replace real-life networking www.flickr.com/photos/ jfreund1
Myth 8 The existing customer service team can manage social media www.createrenewrestore.wordpress.com
Myth 9 Social media initiatives drive customer loyalty and acquisition www.flickr.com/photos/yourdon
Myth 10 You can’t measure your return on investment in social media. www.flickr.com/photos/23511825@N03
[object Object],[object Object],http://blog.lnw.co.th
Brand backyard Consumer backyard www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune
Brand backyard ,[object Object],[object Object],[object Object]
[object Object],[object Object],Consumer backyard
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media Eco system
Social media playtime is over www.diaryclub.com/blog/mysoodteerak32
define your company's social media strategy
stop thinking "campaigns" start thinking "conversations" www.flickr.com/photos/sepblog
5-Step-Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
ask for help, if you need it. www.flickr.com/photos/dhammza
don't assume social media is the answer to everything. www.thelearningwell.com
if your product/service sucks, social media won't fix it. www.flickr.com/photos/ceekay
however, if your customer service sucks, social media can help. www.flickr.com/photos/desiitaly
If you wait until there is another case study in your industry, you will be late. www.flickr.com/photos/lilahpops Seth Godin , Fast Company Columnist
Wilas Chamlertwat @TheInk [email_address] eventpro.in.th Founder Thank you

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สมรภูมิรบ ใน Social Media คุณวิลาส ฉ่ำเลิศวัฒน์

  • 1. What is Social Media ??? Digital Marketing Summit 2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
  • 2. Social media is like teen sex . Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushilk, Analytics Evangelist, Google www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22
  • 3. In wikipedia, Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
  • 4. What is Social Network? moviescrunch.com/ social - network - movie - review -2010
  • 5. network media game television commerce everything Social
  • 6. Myth 1 Everybody is on social media. www.flickr.com/photos/sepblog
  • 7. Thailand Population 66 Millions Mobile Subscriber 70 Millions Internet Users 20 Millions Facebook Users 13 Millions Twitter Users 0.9 Millions
  • 8. Myth 2 Social media is Facebook and Twitter. www.flickr.com/photos/wicks
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  • 10. Myth 3 All social networkers are the same. www.flickr.com/photos/amcunningham72
  • 11. Talk to your target audiences directly: Who? How? Where? When?
  • 12. Myth 4 You have to be on every social network. www.flickr.com/photos/fucking_nameless
  • 13. Myth 5 Social media is solely a broadcast channel www.flickr.com/photos/23707838@N03
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  • 15. Myth 6 Social media can replace your website
  • 16. Myth 7 Social media will replace real-life networking www.flickr.com/photos/ jfreund1
  • 17. Myth 8 The existing customer service team can manage social media www.createrenewrestore.wordpress.com
  • 18. Myth 9 Social media initiatives drive customer loyalty and acquisition www.flickr.com/photos/yourdon
  • 19. Myth 10 You can’t measure your return on investment in social media. www.flickr.com/photos/23511825@N03
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  • 21. Brand backyard Consumer backyard www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune
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  • 26. Social media playtime is over www.diaryclub.com/blog/mysoodteerak32
  • 27. define your company's social media strategy
  • 28. stop thinking "campaigns" start thinking "conversations" www.flickr.com/photos/sepblog
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  • 30. ask for help, if you need it. www.flickr.com/photos/dhammza
  • 31. don't assume social media is the answer to everything. www.thelearningwell.com
  • 32. if your product/service sucks, social media won't fix it. www.flickr.com/photos/ceekay
  • 33. however, if your customer service sucks, social media can help. www.flickr.com/photos/desiitaly
  • 34. If you wait until there is another case study in your industry, you will be late. www.flickr.com/photos/lilahpops Seth Godin , Fast Company Columnist
  • 35. Wilas Chamlertwat @TheInk [email_address] eventpro.in.th Founder Thank you