Presentation for the Annual Giving Directors Conference on March 6, 2013.

1. March 6, 2013
Universities in
the social era
New Kind
Nation Hahn, Director of Engagement
Tuesday, March 5, 13

2. Key New Kind Facts
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3. Key New Kind Facts
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4. SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
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5. YOU ARE
The Annual Giving Director’s
Consortium
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
Tuesday, March 5, 13

6. YOU ARE
The Annual Giving Director’s
Consortium
TODAY WE’LL DISCUSS HOW TO
Discuss how to drive awareness in the
social era
Feel free to tweet: #AGDC / @nationhahn
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html
Tuesday, March 5, 13

7. Tuesday, March 5, 13

8. OUR GOAL FOR TODAY
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9. OUR GOAL FOR TODAY
Discuss the best way to use
social media
Tuesday, March 5, 13

10. OUR GOAL FOR TODAY
Discuss the best way to use
social media
so your University can thrive in
the social era
Tuesday, March 5, 13

11. We live in the
social era
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12. We live in the
social era
where groups of people
can make the most
impact.
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13. the first internet revolution — access
people find choice
INFORMATION
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14. the second internet revolution — create
people find a voice
INFORMATION
INFORMATION INFORMATION
INFORMATION
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15. today’s internet revolution — connect
people find each other
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16. In the social era —
social media is a branding tool
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17. In the social era —
social media is a branding tool
people use technology to make
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18. In the social era —
social media is a branding tool
people use technology to make
human connections
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19. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
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20. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
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21. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
Tuesday, March 5, 13

22. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
Tuesday, March 5, 13

23. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
people share information
Tuesday, March 5, 13

24. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
people share information
to hold institutions accountable
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25. WE’RE AWESOME!
you suck
you suck you suck
you suck you suck you suck
you suck suck sucksuck
you you you you suck
you suck you suck you suck you suck you suck you suck
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26. We asked people about you
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27. Syracuse
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28. Syracuse
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29. How can you use social media?
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30. Social media is not Social media is
TRADITIONAL COMMUNICATIONS AN ARCHITECTURE OF PARTICIPATION
‣ “Just” social ‣ Conversation
‣ One-way communication ‣ Connection
‣ A fad ‣ Relevance
‣ Busy work ‣ Storytelling
‣ Private ‣ Brand as reputation
‣ In a vacuum ‣ Human
‣ Dry ‣ An invitation to connect
‣ Young
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31. How can you use social media?
Discover Create Connect
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32. Discover
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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33. Discover
Who is your community?
‣ What value can you provide to each other?
‣ How do you and your community relate to one
other? How do you engage in other words?
What is your brand?
‣ How does that brand look, act, and feel?
‣ What can you celebrate?
Tuesday, March 5, 13

34. Kate Spade
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35. Text
Kate Spade
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36. Create
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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37. Create
Craft your message
‣ Build a narrative around your brand and mission
Build a presence
‣ Use an editorial calendar for consistent updates
‣ Tailor content to suit each platform’s culture
Tell stories
‣ Use multimedia
‣ Share your stories and stories from the community
‣ Tie each story to your brand message
Tuesday, March 5, 13

38. Create
Suggested platforms
‣ Facebook — visual, human, holistic storytelling
‣ Twitter — real-time updates, news and advice
‣ LinkedIn — professional connections, share value
‣ Tumblr — visual storytelling
‣ Instagram — powerful images (connect to Facebook)
‣ Email — content digests, invitation to connect
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39. Kate Spade
J. Crew
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40. Kate Spade
J. Crew
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41. Kate Spade
J. Crew
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42. Connect
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU
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43. Connect
Start conversations
‣ Share content that invites conversation
‣ Ask your community for opinions, ideas, and stories
‣ Listen and respond to your community
Amplify impact
‣ Be a microphone for the community’s successes
‣ Create community heroes
‣ Act as a catalyst for change
Learn, adjust, and repeat
‣ Note what works and what doesn’t
‣ Take feedback into account
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44. Cory Booker
SOURCE https://twitter.com/CoryBooker
MAYOR OF NEWARK, NEW JERSEY
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45. Tuesday, March 5, 13

46. SOURCE source
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47. SOURCE source
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48. How can you use social media?
Discover Create Connect
> Who is your > Start conversations > Craft your message
community?
> Amplify impact > Build your presence
> What is your
> Learn, adjust and > Tell stories
brand?
repeat
> Use the right
platforms
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49. Tuesday, March 5, 13

50. OUR GOAL FOR TODAY
Tuesday, March 5, 13

51. OUR GOAL FOR TODAY
Discuss the best way to use
social media in annual giving
Tuesday, March 5, 13

52. OUR GOAL FOR TODAY
Discuss the best way to use
social media in annual giving
so your organizations and our
state can thrive in the social era
Tuesday, March 5, 13

53. Thank you!
Nation Hahn
Director of Engagement
@nationhahn
nation@newkind.com
Tuesday, March 5, 13