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John Grace
John Grace

PowerPoint presentation designed for High School Comm Skills (Communications) Classes

BildungDesignTechnologie
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Techniques in Print & Billboard Advertising Design and Layout for Print and Outdoor Ads
Rates and Rate Cards ,[object Object],[object Object],[object Object],[object Object]
Basic Elements of a Print Ad ,[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Basic Design Strategies ,[object Object],[object Object]
Headline Body Content or Photo Company Logo Asymmetrical
Basic Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Symmetrical
 
Basic Design Strategies ,[object Object],[object Object]
Basic Design Strategies ,[object Object],[object Object]
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Basic Design Strategies ,[object Object]
Basic Design Strategies
Visual Flow according to the golden rectangle Focal Point
Grouping Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grouping Design Strategies ,[object Object],[object Object],[object Object]
Color Design Strategies ,[object Object],[object Object],[object Object]
Color Design Strategies
Color Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Color Design Strategies
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies
Photo Design Strategies Visual Flow Color Groups and Selective Focus
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Photo Design Strategies
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Photo Design Strategies This ad has a simple composition with a black background and high contrast photograph and logo
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Headlines and Body Copy Design Strategies
Reminders ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Guidelines for Legibility ,[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Less is more 1 message, 41.1% awareness.
Less is more 2 messages, 36.7% Awareness, a 5% decrease in awareness.
Less is more 3 messages, 34.9% Awareness, a further 2% decrease.
Less is more 4 messages, 33.8% Awareness, another 1% drop in awareness levels.
Less is more 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!
Obie Award Winners
Obie Award Winners
Obie Award Winners Thank You!

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