Deck used in my presentation to South West Corporate Communicators on June 25, 2012.

1. The Big Online Picture
Neville Hobson
@jangles
June 25, 2012 #thebigonlinepicture | #swcorpcomms

2. http://www.vincos.it/world-map-of-social-networks/

3. http://www.plusdemographics.com/country_report.php

4. http://infographiclabs.com/news/twitter-2012/

5. • Disruptive
challenging established orders, hierarchies
and cultures
• About people
what they do with technology tools
• About change
connecting with changes in society, the marketplace,
the workplace
• About calculating risk
to enable people to confidently engage in the new landscape

6. The Law and the Web
• Huge challenges
– Can contemporary
online society connect with traditional legal constructs?
– What has to change?
• The EU “Cookie Law”

7. The Law and the Web

8. Cloud Computing
1. Cloud computing will allow
everybody to be a service
provider
2. Employees will be able to
use any device to access,
transact and manage their
work
3. A new class of real time,
personalized service
provider will emerge
“The Future of Cloud Computing: Industry Predictions for 2012” Cloud Computing Journal, Nov 4, 2011
http://cloudcomputing.sys-con.com/node/2040343

9. http://on.wsj.com/sKc4Oy

10. Seismic Shifts
Re-imagining everything
[Inspired by Mary Meeker, KPCB, and “Internet Trends” May 30, 2012]

21. What Can You Do?
Right
Now?

22. Calculate Risk
1. Recognize and understand change
− Society
− Behaviours
− Your landscape
2. Take the lead to eliminate FUD
3. Know who your advocates and detractors are
4. Listen

23. Fear of perceived security risks in allowing employees access to
social media tools and channels
− “What if someone stole our secrets or released them without permission, or brought a
virus into our network?”
Uncertainty over the effects of losing control
− “Isn’t there a huge risk that employees will say something they shouldn’t if we don’t
monitor what they’re allowed to do?”
Doubt over productivity
− “Surely it increases the chances for employees to waste time?”

24. Employees Don’t Need
Your Network

25. What You Need to Know
1. Know – with precision – who the influencers and opinion-leaders are
2. Know your “share of conversation” vs “share of voice”
3. Know where conversations are occurring that matter
4. Know how news is shared and by whom
5. Know of issues before they become mainstream
6. Know the right keywords that drive search
7. Know who to follow or friend
8. Know what content your customers care about
9. Know who is defining your brand, pro or con

26. Always
Esther Dyson
Catalyst
Make
of Start-ups
New
Mistakes

27. Thank You
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