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It's A New Game
- 1. Itâs A New Game Neville Hobson @jangles London, June 30, 2011
- 6. The Huge Potential of China Â
- 13. The New Media Landscape
- 14. Anyone with an opinionand an internet connection can influence someone else about your brand and the things you care about.
- 15. She Influences Opinion About Your Brand Do you know her reach? Do you know how to reach her? Are you sure sheâs worth your attention? http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
- 16. ThreeSteps Listen ïą Plan ïą Engage http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
- 18. Use automated monitoring systems Search for influencers Relevant industry and sector blogs, social networks, Twitter incl lists Mainstream media references Ranking systems: Klout, PeerIndex Visit sites: read content, understand what theyâre about, see who theyâre connected to, get a sense of their community There is no substitute or shortcut for this essential step.
- 19. There Are a Lot of Tools⊠Monitoring Tactical Strategic Listening
- 23. Long-term activity and resource commitment
- 24. Integral to your marketing and communication mix
Hinweis der Redaktion
- Chinese Internet users are primarily interested in micro-blogging when it comes to social media. Sina Micro blog (Chinaâs alternative to Twitter) accounted for 1 in every 158 Internet visits in China for April 2011. This makes China one of the most voracious micro-blogging nations worldwide, with a greater market share of visits going to micro-blogging sites in China than in the UK, US, France, Canada, Australia or India.http://weblogs.hitwise.com/robin-goad/2011/05/experian_hitwise_china_launch.html