Presentation supporting keynote speech at Digital Ireland Forum, Dublin, September 21, 2012. #DIF12

1. #DIF12
How Ready Are You?
- For The Connected Consumer -
Neville Hobson
@jangles
September 21, 2012

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License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/

3. A Glimpse
of
Proximate
Reality
http://en.wikipedia.org/wiki/The_Scream

4. http://mashable.com/2012/08/22/the-internet-a-decade-later/

5. http://www.gartner.com/it/page.jsp?id=2124315

6. It’s now possible to look at a smartphone and unlock it via facial
recognition, and then talk to it to ask it to find the nearest bank ATM.
However, at the same time, we see that the technology is not quite there
yet. We might have to remove our glasses for the facial recognition to
work, our smartphones don’t always understand us when we speak, and
the location-sensing technology sometimes has trouble finding us.
- Gartner Hype Cycle on Emerging Technologies, July 2012
http://www.gartner.com/it/page.jsp?id=2124315

7. 4G!

9. http://www.zdnet.com/iphone-5-meet-europe-where-4g-really-means-3g-lte-is-scarce-
7000004284/

10. More Web, Less Talk
http://gigaom.com/mobile/as-mobile-data-zooms-voice-sms-revenues-slow/

11. http://www.theatlantic.com/technology/archive/2012/03/a-sign-of-the-times-encyclopaedia-britannica-to-end-its-print-run/254457/

12. http://ongig.com/jobs/Salesforce.com/Community-Manager-Salesforce.com-Financial-Distric

13. https://movenbank.com/

14. Meet The Smart Connected Consumer
 She doesn’t trust “corporate-
speak” or “marketing-speak”
 She fast-forwards her DVR
through the interruptions (aka ads)
 He pulls content that interests
him, when he wants it
 He creates and shares his own
content, original and mashups
 She embraces word of mouth via
social networks
 She is connected wherever and
whenever she wishes
 He brings his behaviours - and
expectations - to the workplace
Picture: http://www.heartcorewomen.com/women-social-media/

15. http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

16. http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

17.  Profound changes are underway.
 Skeptics will finish last.
 Focusing on adoption is a dead-
end strategy.
 Companies must be strategic.
 Companies must be decisive.
 Companies must act now.
Social software tools include
wikis, blogs, microblogs, discussion forums, social
networks, social bookmarks, tagging, crowdsourcing, and
prediction markets.
http://www.deloitte.com/view/en_US/us/Industries/technology/e9c1b39fb701e210VgnVCM3000001c56f00aRCRD.htm

18. #SocialEra ?
Companies cannot survive (let alone
prosper) without recognizing that
Social as a phenomenon can allow us
to redefine our organisations to be
inherently more fast fluid and flexible
by its very design. Not by doing a little
bit more, or slimming down a bit here
or there, or by doing a few things a
little bit faster. No. We will not tweak
our way into the future.
Nilofer Merchant, author, “11 Rules for
Creating Value in the Social Era”
http://blogs.hbr.org/cs/2012/09/traditional_strategy_is_dead_w.html

19. http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare

20. #Social Media
#Social Business
#Social Enterprise
DNA image: http://www.dnamnd.med.usyd.edu.au/

22. Calculate Risk
1. Recognize and understand change
− Society
− Behaviours
− Your landscape
2. Make a deal with your employees to eliminate FUD
3. Be where your customers are – on their terms
4. Know who your advocates and detractors are
5. Listen
http://www.nevillehobson.com/portfolio/calculating-your-risks/

23. Ceding Control
The ability for citizens to be able to connect with each other and with
governments through online connectivity is a positive force in a democracy. The
new ways provide significant benefits for governments, if they accept the fact that
empowered, more informed people make a far better part of the process through
which information is shared, and knowledge increased.
It’s a dilemma for some organisations. Where everything is so informal and
instant, what do you do about processes where you must keep records for
compliance or regulatory reasons? We are going to have to figure out a newer
way of doing things that enables us to match the expectations of everyone, young
and old, a way that is not painful.
http://www.siliconrepublic.com/digital-21/item/28627-ceding-control-in-the-age/

24. Always
Make
Esther Dyson
Catalyst
of Start-ups New
Mistakes

25. At the Digital Ireland Forum, our
leading keynote speakers will be
joined by Ireland's digital
leaders, who will take part in
mediated panel
discussions, before an invited
audience of c-suite executives
and senior policy-makers, on the
changing nature of the consumer
and the opportunities this
presents for Ireland's existing
businesses, for new start-
ups, and for winning the next
wave of FDI.
More information:
http://www.siliconrepublic.com/ev
ents/event/2776-the-digital-
ireland-forum
#DIF12

26. Video recording at Silicon Republic: Neville Hobson’s keynote
with this presentation in Dublin on September 21, 2012 .
http://www.siliconrepublic.com/video/v/960-digital-thought-leader-nevi/

27. #DIF12
How Ready Are You?
- For The Connected Consumer -
Neville Hobson
@jangles
September 21, 2012