Stratégiste en neuromarketing et la publicité cognitive- http://btoone.com

2. The Next Evolution of Marketing THEY’RE FIGHTING BACK The control is in their hands

5. Without trust, you don’t have much of a relationship with your customers. marketing that people choose to engage with. Marketing that improves people’s lives

14. Audience vs. Generation

17. Connected with them?

20. THE BRAND IMAGE Face-lift

21. The CORPORATE IDENTITY (logo)

22. Introducing THE BASS APPROACH ( Saul Bass 1920 -1996)

32. VISUALIZE THESE LOGOS VISA SONY MICROSOFT FEDEX RONA

51. Take your brain to the gym

53. This confirms that only at the primitive brain level will the buying act takes place, or not , So primitive, that he only reacts to the 6 stimuli :

61. . contrast able

97. CHAPTER 6 The Web site USABILITY FIRST: Don't decorate, communicate

103. WEB SITE AUDIT 1- Explorative study of the site performance 2- Respective client expectations. Web site audit’s 4 core elements: