Netx is a digital advertising agency founded in 2001 based in NYC that specializes in performance marketing. They have 25 employees and work with major clients like Dick's Sporting Goods, Financial Times, and Conde Nast. The document discusses search marketing, which involves driving interest, leads, and sales through paid and natural search on platforms like mobile, social, and display. It also covers affiliate marketing, where publishers are paid commissions for generating sales and leads. Tracking analytics is important for both search and affiliate marketing to analyze trends, competitors, and optimize campaigns.

1. Search & Affiliate Marketing March 29, 2011

3. Financial Times

4. Conde Nast

5. Audible(Amazon)

6. MTV Networks

7. Newell Rubbermaid

8. The Street

9. AMEX4/6/2011 2

10. Search marketing What exactly is 4/6/2011 3

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13. 4/6/2011 6 Search marketing is everywhere Mobile Social Display CPC & CPM Drive interest, leads, and sales Track everything Test Test Test Analyze Trends Competitors Natural & Paid The skinny on search marketing

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16. Affiliate marketing What the hell is 4/6/2011 9

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18. 4/6/2011 11 Top affiliate sites Shopping Loyalty Vertical Search CPA & rev share Drive qualified leads and sales Tracking is critical The skinny on affiliate marketing

19. The bottom line 4/6/2011 12

20. “ Thank you ” Peter Figueredo Founding Partner & Brainstorm Chaser Netx peter@netx.com 4/6/2011 13