The Perfect Match: E-commerce & Social Media Presented by Shashi Bellamkonda, Network Solutions www.networksolutions.com - www.shashi.name Did you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!

1. The Perfect Match: Ecommerce & Social Media Internet Merchants Association Conference Las Vegas 2010

2. The Perfect Match: Ecommerce & Social Media Social Commerce – Taking your Ecommerce business social

6. “ 69% percent of consumers who buy mostly online visit social networking sites” – IBM e-Commerce Survey 2009

7. See the full study at http://www.GrowSmartBusiness.com

11. 3 C’s of Social Commerce C onnections C onversations C onversions

12. Case Studies

14. Case Study: Independent Sci-Film Browncoats: Redemption

15. Background: Independent Sci-Film for Charity

17. Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/

24. Add your social media channels to your website Encourage visitors to join your social media properties

25. Make your product pages shareable Share options on product pages Add Tip : Encourage your customers to review your products. Offer them a coupon post sale.

26. Share your happy moments

29. Build your profile in sites like Linkedin Links to your website and appear in searches for LinkedIn users Tip : Ask for recommendations to include you in Service provider directory

31. Websites and Blogs Call to Action to visit the company website Blog has a call to action about the bloggers Business – i.e Ordering prints

32. Engage with blog visitors Talk to your audience who read your content Comments Reviews Newsletters Tip : Look for other blogs where you can be a guest poster and get links to your blog/business

33. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds

35. If chips can have their own page so can you! Tip : A Facebook page is different from your personal profile. You can create multiple Facebook pages

37. Videos : Tell your Story Tip : Create a How to video, talk about your community Kodak Zi8 HD Pocket Video Camera

38. Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ Tip : Interview your users, promote their business

39. Story telling with photos - Flickr Tip : Make your story interesting with pictures . Flickr cannot be used for commerce

42. Review Sites Tips : Claim your profile , thank reviewers and answer any negative comments with grace

43. Social Customer Service

44. Social Media press release Tips : Use other free releases

47. You can do cool things like widgets http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/ Tips : Test with free sites like Widgetbox, Clearspring.com