Where did we go looking for info? Trade and consumer/daily news Secondary research from travel industries, tourism boards, etc. Air NZ documents and Web sites Conducted lifestyle/lifestage research into macrotrends, emotional drivers and behavioral markers of Boomers, GLBT and other key audiences Several travel agents in LA (including some who wouldn’t talk!) Iconoculture Travel Analyst Kate Muhl Debbie Iannaci, Amadeus North America Jose Lima, head of City of Bal Harbour, Fla. Tourism (formerly head of gay tourism programs for Miami CVB), Tom Roth, president of Community Marketing Inc. (a gay and lesbian travel specialty marketing firm that does the annual LGBT Travel Survey) Tim Brown, member of New Zealand national football team (the All Whites) and midfielder for Wellington Phoenix FC in the A-League (former CRT/t employee)