1. Defining, Reaching and Retaining Your Target Audience Joanna Pineda, CEO, Matrix Group Tinu Abayomi-Paul, Leveraged Promotions June 19, 2010, Washington, D.C.

2. Agenda Introduction Define Your Customer Base Reach Your Customers Retain Your Customers Questions Contact Information

3. Introduction This is not a “How-To” Discussion We want to share with you our guidance on: How to define your customer base How to go after them And, how to retain them

4. Define Your Customer How do you decide who to go after and who not to? Determine what you do best Do your research What types of people would be interested in your products and services? What are their motivations/behaviors? Where are they?

5. Reach Your Customers Find your audience Become a part of your community Establish yourself as a thought leader/expert Know what tools are available to help you reach your audiences Know your competitors

6. Retain Your Customers Develop a cultivation strategy Keep the communication open Stay in touch with customers and prospects Invite them to events, lunch, etc. Review clients who are not doing business with you Always be selling and educating your customers on your capabilities

7. Questions

8. Contact Information Joanna Pineda, CEO Matrix Group International 703-838-9777-phone info@matrixgroup.net www.matrixgroup.net www.thematrixfiles.net www.facebook.com/matrixgroup www.twitter.com/matrixgroup Tinu Abayomi-Paul, Founder Leveraged Promotion 702.508.8468-phone www.leveragedpromotion.com http://asktinu.com http://freetraffictip.com Tinu@AskTinu.com