Falcon's Invoice Discounting: Your Path to Prosperity
4 Things Your Business Needs to Do Online
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4 Things Your Business
Needs to Do Online
2. Topics
2) Developing a Complete Internet Plan
3) Launching a Website
4) Internet Advertising
5) Mobile Advertising
6) Social Media – Facebook
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3. A Complete Internet Plan
Your internet marketing plan needs to have a
strategy just as any other type of business plan
Determine your target audiences
Consider the channels to reach them
Create the messages you want for
each audience
Build your web presence
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4. #1
Launch a Website and
Market it
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5. Web Statistics
As of 12/2011, there were
273.1 million
Internet users
in North America alone
(Internet Words Stats)
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6. Web Statistics
138,075
new domains
were created on 4/17/12
(Whois Source)
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7. Web Statistics
92% of online adults use
search engines to find
information on the Web
(Pew Internet, 5/2011)
47% of adults seeking
information on local
businesses rely on
the internet
(Pew Internet, 1/2011)
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8. Launch and Market Your Website
A company website is a must-have and the
foundation of your strategy
Great channel for prospects
Most familiar channel for most people
Critical for credibility of your business
Needs to be professionally designed
Has to be marketed
Must be kept up-to-date
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11. Internet Search Statistics
Use of a search engine continues
to be one of the top Internet
activities with 91% of users
performing searches daily.
(Pew Research, 2/12)
83% of search engine users
prefer Google.
(Pew Research, 2012)
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12. Internet Search Statistics
59% of all Internet users
say they have noticed online
ads that are directly related to things
they had recently searched for.
(Pew Research, 5/12)
62% of the users noticing
the ads are in the age range of
30-49 years old.
(Pew Research, 5/12)
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13. Internet Advertising
Once you have an established website, you
need to drive targeted traffic to it.
Pay-per-click ads use key search terms
People search for your type of product/service
Your ad is highlighted in the search results
People click on the ad to go to your website
You pay each time someone clicks on your ad
Price varies by the industry/keywords
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16. Mobile Use Statistics
In 2011, the number of Smartphones
sold exceeded the number of PCs
sold (Gartner, IDC, Strategy Analytics)
As of Feb. 2012, nearly half of U.S.
mobile subscribers now own
smartphones.
(Nielsen)
Mobile search impressions grew by
195% on a year-over-year basis
to reach 9.6% of all search ads
in Q1 2011.
(Performics data posted on ClickZ)
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17. Mobile Advertising Statistics
74% of smartphone shoppers
have made a purchase
(Source: Google/IPSOS Raid 2011)
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18. Mobile Advertising
People are using their Smartphones like computers
People use their mobile devices to
search for restaurants, florists,
locksmiths – whatever they need
Google mobile ads target these
mobile users
These click-to-call ads are like PPC
ads but prospects connect with
you instantly!
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20. #4
Get Social-Facebook
Business Page
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21. Facebook Statistics
There are 900 million monthly
active users of Facebook (Facebook)
60% of social media users create reviews
of products and services (Nielsen Media)
More than 80% of the visitors to Facebook are 25
and older (All Facebook)
Americans spend more time on Facebook than any
other website – more than 53 billion minutes in
May 2011 (Nielsen, Social Media Report)
56% of consumers say they are more likely to
recommend a brand after becoming a fan (Digital Buzz)
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22. Facebook Business Page
You need to have
a professional
presence on
Facebook
Create a separate business page
on Facebook
1) Important business information can be clearly displayed
2) Business pages are public and more easily found
3) They can appear as search results in Google
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23. Facebook Business Page
Make your business stands out with a
professional design
– Create consistency with your branding
– Lends credibility to your business
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24. Facebook Business Page
Get the word out about
your FB page
• Post the link on your personal FB profile
• Place a link on your website to your
Facebook page
• Include the link on your email signature
• Place a small sign on your service
counter
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25. Facebook Business Page
When to post
3) Post 1-4 times weekly for best results
5) Best time to post is generally between
8 p.m. and 7 a.m.
• Stories posted on Wednesdays have
80% more engagement
• Shorter posts receive better
engagement, try to keep under
40 characters
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26. Facebook Business Page
Don’t put
your fans
to sleep.
What to post
New products/services, Events or sales,
Photos or videos
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27. Facebook Business Page
Engage your fans
1) Question posts generate twice as much engagement as
non-question posts
• Ask questions about how people
use your product
• Ask for feedback on new products
• Ask for ideas for new
product / service
8) Post trivia or poll questions
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30. Conclusion
Your Internet marketing plan should
include multiple channels
Enhance your web presence
Be where your prospects are
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