WordPress is for blogging, right? Well, you can do a whole lot more with WordPress. WordPress can used to build a regular web site, no blog, just web pages. It can be the home for your podcasting episodes. It can also be used a media center, for showcasing photos and videos. WordPress can even be used as the basis of an eCommerce store. We will cover these topics and you will see how to: Use the WordPress Menu features to create multiple navigation menus and submenus Create a media center for photos or videos Create a portfolio site for your creative design business Create advertising zones for ads and affiliate links Use eCommerce plugins to create a full-featured e-business

1. WordPress:
Beyond Blogging
Tony Cecala, Ph.D.

2. Why WordPress?

3. WordPress Dominates
danpeerflix

4. WordPress Dominates
WordPress powers
22% of new web sites.
danpeerflix

5. WordPress Dominates
WordPress powers
22% of new web sites.
Used as a CMS in 92%
of the sites.
danpeerflix

6. WordPress Dominates
WordPress powers
22% of new web sites.
Used as a CMS in 92%
of the sites.
Ninja-like power. Slices
thru any task with over
15,000 plugins.
danpeerflix

7. WordPress Kicks
Unemployment in the Ass
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8. WordPress Kicks
Unemployment in the Ass
Develop web sites with
WordPress and earn,
on average, $50/hour.
danpeerflix

9. WordPress Kicks
Unemployment in the Ass
Develop web sites with
WordPress and earn,
on average, $50/hour.
2,800 people of the
18,000 surveyed
“make a living building
WordPress sites.”
danpeerflix

10. The WordPress Advantage
Randy Stewart

11. The WordPress Advantage
stable
Randy Stewart

12. The WordPress Advantage
stable
mature
Randy Stewart

13. The WordPress Advantage
stable
mature
good-looking
Randy Stewart

14. The WordPress Advantage
stable
mature
good-looking
open
Randy Stewart

15. The WordPress Advantage
stable
mature
good-looking
open
extensible
Randy Stewart

16. Two-Factor Authentication

19. WordPress for...
business web site
creative artist portfolio
multimedia
management
eCommerce

20. WordPress for...
Q&A Websites — Like 3. Membership Website —
Yahoo Answers? Offer subscription-based
Try AskIt, Answers, QnA premium content
Theme, and WP-Answers 4. Feed Aggregators — RSS
1. Forums — aggregator from press75
See Simple:Press and 5. Job Boards — Launch a
bbPress specialized job board.
2. Wiki Website — Want to See Jobpress
create your own Wikipedia theme, Jobroller, Job
like knowledgebase? Board, and Tapp-Jobs from
Themes like WikiBase, press75.
WordPress Wiki
Theme, and KnowPress
Knowledge Base make it
easy!

21. WordPress for...
Real Estate Websites — 4. Portfolios
use the AgentPress theme 5. Podcast Websites — See
from StudioPress. bluBrry, PodPress.
1. Review Sites — use a post 6. Video Sites — Host your
rating plugin: GD Star own videos with wordTube,
Rating Plugin. or embed with style using
2. Sales Page — Selling an e- tubePress
book? Use one of these 7. E-Commerce — Sell online
themes: Ebook, Booker, without eBay: wp-
and Bookclub. eCommerce, jigoShop,
3. Social Networks — Use Shopp, eShop.
BuddyPress to launch your
own social network using
WordPress.

22. bbPress
web forum software - bbPress.org
from the makers of WordPress

23. appThemes
themes that are really web applications

24. Creating & Editing Menus
in WordPress

25. WordPress 3: Menu Power
danpeerflix

26. WordPress 3: Menu Power
WordPress
version 3
introduced
configurable
menus
danpeerflix

27. WordPress 3: Menu Power
WordPress
version 3
introduced
configurable
menus
finally!
danpeerflix

29. Menu “Gotchas”
not available in all themes

30. Menu Tricks
select Screen Options

31. Menu Tricks
Screen Options - Advanced Menu properties

32. Handle Media
Elegantly
in WordPress

33. Kim Alexander Photography,
KimAlexanderPhoto.com

34. Eric Leuthardt Photography,
www.ericleuthardt.com

35. Ed Lallo Photography,
lallophotography.com

36. Photospace

37. Photospace

38. Advanced Video
Handling in WordPress

39. wordTube plugin
host your own video

40. wordTube plugin
host your own video

41. wordTube plugin

42. wordTube plugin
host your own video

43. Image Handling Resources
WordPress: photo galleries
http://multimedia.journalism.berkeley.edu/tutorials/wordpress-
photo-galleries/
advanced image handling
http://coding.smashingmagazine.com/2011/05/26/better-
image-management-practices-with-wordpress/
Yet Another Photoblog
http://wordpress.org/extend/plugins/yet-another-photoblog/
Convert your WordPress Blog into a full featured photoblog.

44. Sell Other People’s
Products
with WordPress
extreme affiliate marketing
Affiliate marketers can find a lot of support from WordPress
plugin developers. There are plugins for easily entering Amazon
affiliate IDs, for managing url masking, and even some that help
you embed entire affiliate stores in your WordPress site. An
example of a powerful system popshops.com is demoed.

46. popshops.com
your secret weapon to simple affiliate
management

47. popshops.com
your secret weapon to simple affiliate
management

48. Sell Your Products
with WordPress
eCommerce on a blogging/CMS platform
There are many options for eCommerce on WordPress, from
simple PayPal buttons to entire platforms. There are few plugins
that will “do it all” as eCommerce is a demanding field, with
payment, shipping, product configurations, customer accounts,
coupons, volume discounts, and more to contend with.

49. Jigoshop
ecommerce

50. WooCommerce
a “fork” of JigoShop

51. APPENDIX A:
Tony’s Favorite Content WordPress Plugins
Media Credit
http://wordpress.org/extend/plugins/media-credit/ Media Custom Fields
http://wordpress.org/extend/plugins/media-custom-fields/
Upload Media by Zip
http://wordpress.org/extend/plugins/upload-media-by-zip/ Instapaper Friendly
http://wordpress.org/extend/plugins/instapaper-friendly/
CF Expiring Content Shortcode
http://wordpress.org/extend/plugins/expiring-content- Tweetable
shortcode/ http://wordpress.org/extend/plugins/tweetable/
Content Scheduler Tweet2Download
http://wordpress.org/extend/plugins/content-scheduler/ http://wordpress.org/extend/plugins/tweet2download/
Better Recent Posts Widget Zone Manager (Zoninator)
http://wordpress.org/extend/plugins/better-recent-posts- http://wordpress.org/extend/plugins/zoninator/
widget/
Docs to WordPress
Additional image sizes (zui) http://wordpress.org/extend/plugins/docs-to-wordpress/
http://wordpress.org/extend/plugins/additional-image-sizes-
zui/
Dynamic Image Resizer
http://wordpress.org/extend/plugins/dynamic-image-resizer/

52. APPENDIX B:
Tony’s Favorite Assorted WordPress Plugins
Admin Thumbnails
http://wordpress.org/extend/plugins/admin-thumbnails/ WP Author Slug
http://wordpress.org/extend/plugins/wp-author-slug/
Debug Bar
http://wordpress.org/extend/plugins/debug-bar/ Admin Bar Theme Switcher
http://wordpress.org/extend/plugins/admin-bar-theme-
iRobots.txt SEO switcher/
http://wordpress.org/extend/plugins/irobotstxt-seo/
"Right Now" Extended
WP Manage Plugins http://wordpress.org/extend/plugins/right-now-extended/
http://wordpress.org/extend/plugins/wp-manage-plugins/
Newsletter Sign-Up
Login Logo http://wordpress.org/extend/plugins/newsletter-sign-up/
http://wordpress.org/extend/plugins/login-logo/
No Self Pings
Docs to WordPress http://wordpress.org/extend/plugins/no-self-ping/
http://wordpress.org/extend/plugins/docs-to-wordpress/
Imsanity
Co-Authors Plus http://wordpress.org/extend/plugins/imsanity/
http://wordpress.org/extend/plugins/co-authors-plus/
WordPress Guest Post Plugin
http://wordpress.org/extend/plugins/wordpress-guest-post/

53. Thank you for your attention.
More at:
tonycecala.com