We are pleased to announce that the Networked Insights 2011 New Fall TV Show Report is now available. This is a follow-up to our very popular Outfront of the Upfront Report originally released during the 2011 Upfronts season that examines the online conversations around each new program across the social web. Networked Insights aggregates this information and ranks it allowing you to compare the new TV shows within a network in order to optimize your TV media spend. “This report is for the skilled media planners who are continuously gathering data to inform media buys and maximize ROI” said Dan Neely CEO of Networked Insights. “A rapidly growing trend is the use social data to measure fan engagement before a program premieres. Knowing what an audience is saying about a show allows you to make a better and more informed advertising decision.” Networked Insights’ updated report reviews the five broadcast networks and the individual new television shows. You can download the full report for $299 or view a sample of the 2011 New Fall TV Show Report and see how leveraging social data can allow you to maximize your spend. What is in the sample report? Network Summaries – strengths and weaknesses of upcoming season Network Overviews – social impressions and sentiment by television show Television Program Analysis – deeper look at conversation themes and audience reaction to program elements along with recommendations on how to maximize your advertising investment We hope you enjoy this report and we will continue to provide updates to the full report as these new shows roll out!

1. 2011 New Fall TV Shows
Social Intelligence Report SM
Analysis from 3/1/2011 – 7/19/2011
NETWORKED
INSIGHTS
Fueling Intelligent Brands

2. Executive Summary
This is Networked Insights second report on this years slate of new shows. We base
our analysis on a comprehensive look at what is being said about them in all forms
of online media. We aggregate those conversations and then compare the shows
within a network to help you optimize your TV media spend by network.
What is in this sample report?
• Network Summaries – strengths and weaknesses of upcoming season
• Network Overviews – social impressions and sentiment by television show
• Television Program Analysis – deeper look at conversation themes and
audience reaction to program elements along with recommendations on
how to maximize your advertising investment
Go to www.networkedinsights.com/tvreport to buy the
complete report that includes every new show on all 5 networks.
© Networked Insights, 2011 All Rights Reserved. 2

3. Leverage TV Fans to maximize your spend
Gain greater insights with deeper analysis
C
Start with the Network Level Compare shows within a vertical Leverage the ultimate insights
Summary to pick out which network in the specific Network in the Deep Dive Analysis that
network you need to know Overviews to understand which provides topical and thematic
more about to get the edge shows are the winners and which analysis using our proprietary
in your negotiations. ones are the social turkeys. clustering technology
Go to www.networkedinsights.com/tvreport to buy the
complete report that includes every new show on all 5 networks.
© Networked Insights, 2011 All Rights Reserved. 3

4. Network Level Summaries
Knowing the strengths and
weaknesses around a network’s
programming lineup allows you
to pick the right partner for
your broadcast and online
media investments. This slide
provides guidance based on
social data for each of the five
broadcast networks based
upon their news shows
premiering in the fall.
Go to www.networkedinsights.com/tvreport to buy the
complete report that includes every new show on all 5 networks.
© Networked Insights, 2011 All Rights Reserved. 4

5. Network Overview
At a glance see each broad-
cast network’s lineup of new
shows – their genre, social
impressions, sentiment and
commentary based on research
performed for each individual
program by Networked Insights
Analysts who specialize in de-
veloping strategies to optimize
broadcast advertising.
Go to www.networkedinsights.com/tvreport to buy the
complete report that includes every new show on all 5 networks.
© Networked Insights, 2011 All Rights Reserved. 5

6. Show Analysis
Better understand the social
audience developing around
unaired broadcast programs to
uncover advertising opportuni-
ties and better inform ad buying
C
decisions. This report provides
a comprehensive profile of fan
sentiment, the volume of online
conversations, the key topics
within those conversations and
recommendations.
Go to www.networkedinsights.com/tvreport to buy the
complete report that includes every new show on all 5 networks.
© Networked Insights, 2011 All Rights Reserved. 6

7. More Reach – Same Budget!
About Networked Insights
Networked Insights distills insights from millions
of authentic conversations on the social web,
At Networked Insights we are responsible for providing social intelligence that drives proactive
decision-making. Our social media technology
helping brands optimize over $5 Billion dollars goes beyond monitoring tools that merely track
of media spend in 2011. brand mentions.
Some of the world’s most successful brands and
agencies use Networked Insights technology and
Go to www.networkedinsights.com/tvreport expert analysts to complement traditional market
research, increasing the efficiency and effectiveness
to buy the complete report that includes every
of marketing activities from campaign design to
new show on all 5 networks. media planning and advertising.
Contact Networked Insights at
info@networkedinsights.com to learn how to
better connect with your target audience.
© Networked Insights, 2011 All Rights Reserved. 7

8. Methodology
Audience Definitions
Audiences are defined by identifying sites that exhibit strong contextual relationships and/or are visited by users with shared
affinities. This set of sites consists of locations that most effectively capture the audience engaging around topics within a specified
domain. Defining an audience allows Networked Insights to reduce the noise prevalent in social media, including spam and duplicate
data, allowing for identification of true insights.
Conversation Metric
Keywords and phrases are used to categorize topics and themes that appear in social media conversations on blogs, forums,
microblogs and social networking sites. Categories are identified by Networked Insights’ proprietary Topic Discovery Engine (TDE) in
conjunction with analysis from our social media analytics team. Once individual topics have been isolated, TDE is used to discover
sub-themes, and various metrics (post volume, impressions, sentiment, etc.) are provided as needed for each topic.
Impressions
Impressions are a calculation of the number of social mentions of a product/brand that visitors to social networking sites, forums,
blogs and microblogs were exposed to. Impressions provide an estimation of how social media are consumed, are a way to account
for the vast majority of social media users who do not actually create posts, and enable us to look beyond post counts to gain a better
understanding of how much social reach a topic truly has. Impressions are a passive measurement tool and do not necessarily
demonstrate engagement. As with other basic metrics, it is important to layer thematic insights upon impressions in order to
understand what drives the conversation and what actions are required.
Sentiment
Keywords are used to describe brands and products. Each keyword is defined by Boolean-search strings tuned to accurately capture
volume of conversation. Ratings of positive, negative and neutral are assigned to a random sample of posts in order to gauge the
sentiment for a given keyword.
Topic Discovery
A mathematical approach is used to understand what themes drive engagement. Advanced clustering technology extracts the key
sub-themes expressed in the content related to a keyword. A qualitative analysis is included to expose what is really driving the
engagement and how different sub-themes interconnect.
To learn more about Networked Insights Upfronts analysis – click here
© Networked Insights, 2011 All Rights Reserved. 8