Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.

1. Making Marketing Decisions
at the Speed of Your Consumer
©2012 Networked Insights

2. NEW TYPES OF DATA, NEW OPPORTUNITIES…
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3. TO SOLVE YOUR BIGGEST MARKETING PROBLEMS…
POSITION SOCIAL DATA
as a means of solving your problems
Product Price Place Promotion
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4. IN NEW AND DIFFERENT WAYS…
Networked Insights is a
Configurable Marketing Decisions Platform
Means you choose the level of integration
Our customizable solutions
for Your organization’s unique needs
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5. IN NEW AND DIFFERENT WAYS…
Networked Insights is a
Configurable Marketing Decisions Platform
With a data-driven marketing model
Know what your audience is responding to now
not just measuring what you have done
©2012 Networked Insights 5

6. IN NEW AND DIFFERENT WAYS…
Networked Insights is a
Configurable Marketing Decisions Platform
With Real-time consumer data
You will assertively make decisions
and be more confident in your results
©2012 Networked Insights 6

7. IN NEW AND DIFFERENT WAYS…
Networked Insights is a
Configurable Marketing Decisions Platform
SocialSense stimulates quicker decisions
Which improves efficiency of marketing spend
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8. WE ARE…
1ST INVESTMENT IN SOCIAL
MEDIA COMPANY AFTER
FACEBOOK
FUNDED BY:
ONE OF 2012 MOST
INNOVATIVE COMPANIES
ACCORDING TO:
“UNRIVALED ADVANTAGE IN
SOCIALLY INFORMED MEDIA
PLANNING”
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9. LEVERAGING SOCIAL DATA
How is this different from
social media monitoring?
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10. SOCIALSENSE IS PURPOSE BUILT TECHNOLOGY
 Supports forward looking
decision-making
 Primary function is discovery
 Capable of informing all marketing
decisions
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11. THE NETWORKED INSIGHTS DIFFERENCE
Ingredients to
Networked Insights’
Secret Sauce
©2012 Networked Insights 11

12. INGREDIENT #1: ORGANIC DISCOVERY
A web-scalable
non-linear
dimensionality reduction
with millions of data
points performed by
machine learning.
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13. INGREDIENT #1: ORGANIC DISCOVERY
We call it Doppler
A web-scalable
non-linear
dimensionality reduction
Trend Finder
with millions of data
points performed by
machine learning.
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14. INGREDIENT #1: ORGANIC DISCOVERY
Visualize Patterns in
Consumer Conversations
Before Ad Campaign After Ad Campaign
From consumer conversations across the social web
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15. INGREDIENT #2: TRADITIONAL AUDIENCES
“What I Like”
“Who I Am”
“Way I Think”
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16. INGREDIENT #3: CUSTOM AUDIENCES
Celebrities Musicians
Consumer data reveals that
fans of Breaking Bad also like:
Brands
TV Shows
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17. SOCIAL DATA ALSO REVOLUTIONIZES TRADITIONAL DATA
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18. LOOK AT YOUR TV INVESTMENT DIFFERENTLY…
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19. WHAT A DATA-DRIVEN MARKETING MODEL LOOKS LIKE
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20. Case Studies
Leveraging the power of social data
Privileged & Confidential | ©2012 Networked Insights

21. ALMAY: REVITALIZING A BRAND PROMISE
Marketing Problem
Current brand positioning and messaging
was missing and creating stagnating sales Identifying what women
really value in their makeup
Solution
Networked Insights was able to provide real-
time consumer insights in less than a week
that informed a new way to segment cosmetic
consumers and identified the best messaging
to reach them.
The Result:
Almay was able to adjust advertising concepts
from their creative agency to better align
content with the newly identified audience
segments.
Privileged & Confidential | ©2012 Networked Insights 21

22. DURACELL POWERMAT: MAKING EVERY $ COUNT
Marketing Problem
Needed to efficiently reach a premium
audience for a new product launch. Pragmatic product launch
guided by real-time insights
Solution
Duracell Powermat opted to make marketing
decisions guided by strong market
intelligence. Networked Insights provided
real-time insights about consumers that
guided their launch planning process.
The Result:
Duracell Powermat has now optimized their
nation-wide launch plan to include proven
marketing decisions in the areas of advertising,
media planning, content creation, celebrity
analysis, and influencer outreach.
Privileged & Confidential | ©2012 Networked Insights 22

23. SAMSUNG: WINNING THE CONSUMER’S EAR
Marketing Problem
Biggest competitor is about to release a
new device, Samsung needed to stay in the Pre-informing creative,
consumer conversation. marketing strategy and execution
Solution with real-time data
Networked Insights was able to identify
immediately after the new device
announcement what features consumers liked
and what were weaknesses. Samsung used
this data, along with execution and strategy
insights to create and optimize a targeted
advertising campaign.
The Result:
Samsung’s new campaign received the strong
consumer response they were looking for, and
their 90sec ad received over 16+MM views on
YouTube, which was over 2x their competitor’s.
Privileged & Confidential | ©2012 Networked Insights 23

24. Are you ready
For the Future of Marketing?
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