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Online Marketing : Movies and Cinema Strengthen your S&M team. Get Sophic Marketing inside. Internet Film  Marketing & Distribution
Global Online Population ,[object Object],[object Object]
Websites Worldwide Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide 70 million blogs in just 4 years.  120K blogs being added each day.
E-Marketing: More Than Just Your Website ACME Branded site Site linking Small businesses B2B partners Industry Business resource Hubs ,[object Object],[object Object],[object Object],[object Object],[object Object],Search engines - Regionally - Worldwide Outsource Partners Admin portal ,[object Object],[object Object],[object Object],[object Object],[object Object],First time visitors from search engines. Partners Other Blogs Other Blogs Forum A B C A B C PORTAL
Online Advertising
Online Advertising-PAIN
Online Advertising
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What if no one knows your: ,[object Object],[object Object],[object Object]
Solution Get Found Using Search Engine Marketing Strategies
Traditional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Non-Traditional Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing
SMM Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMM success based on: Creativity and Quality of Content!
Social Media Marketing will generate traffic from: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Websites And Many More……
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],FaceBook
Ning.com ,[object Object],[object Object]
Groups, Forums & Mailing Lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.  As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Definition by Wikipedia.
SEO- My simple explanation ,[object Object],[object Object],[object Object]
[object Object]
eDM Whitepaper Newsletter Webinar Search Company website (landing pages) Other company sites Partner websites Customers & prospects Customers  & prospects: complex Decision Making Units (DMU) Word-of-Mouth Others KPI Dash board Marketing Programs: go through learning cycles, and add marketing channels one-by-one DB1 DB2 DB3 DB4 DB5
Online Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEBSITE MANAGEMENT The content managed may include computer files, image media, audio files, video files, electronics documents, and web content. There are various nomenclatures known in this area and these are Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. Based on Requirements, these are the concepts used and leveraged.
[object Object]
On-Line Publicity Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Submitting a Press Release via Wire Service ,[object Object],[object Object],[object Object],[object Object]
Make Your Press Releases Interesting and Unique ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
Google Alerts ,[object Object],[object Object]
Website Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Marketing Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Infrastructure and Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sophic Marketing: the ideal extension of your Marketing Dept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ Half of my marketing money is wasted. If I only knew which half…’
Innovative Marketing Solutions

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Entertainment Sophie

  • 1. Online Marketing : Movies and Cinema Strengthen your S&M team. Get Sophic Marketing inside. Internet Film Marketing & Distribution
  • 2.
  • 3. Websites Worldwide Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide 70 million blogs in just 4 years. 120K blogs being added each day.
  • 4.
  • 8.
  • 9.
  • 10. Solution Get Found Using Search Engine Marketing Strategies
  • 11.
  • 12.
  • 14.
  • 15. SMM success based on: Creativity and Quality of Content!
  • 16.
  • 17.
  • 18. Social Networking Websites And Many More……
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Definition by Wikipedia.
  • 25.
  • 26.
  • 27. eDM Whitepaper Newsletter Webinar Search Company website (landing pages) Other company sites Partner websites Customers & prospects Customers & prospects: complex Decision Making Units (DMU) Word-of-Mouth Others KPI Dash board Marketing Programs: go through learning cycles, and add marketing channels one-by-one DB1 DB2 DB3 DB4 DB5
  • 28.
  • 29.
  • 30. WEBSITE MANAGEMENT The content managed may include computer files, image media, audio files, video files, electronics documents, and web content. There are various nomenclatures known in this area and these are Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. Based on Requirements, these are the concepts used and leveraged.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.