The Real-Time Opportunity- Net Media Planet Seminar

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An insight into changing online consumer behaviour and the growing importance of marketing in real time for The Digital Future.

Marketing Business Technologie

The Real Time Opportunity
Sri Sharma, Managing Director & Founder

@srisharma @netmediaplanet

Leading Search and Display specialist
driving a step change in performance

Best Use of Search

Best Use of Mobile

Innovation in PPC

Grand Prix Award

1. Harnessing Social
Media in Paid Search

Real time response in Paid Search

• Product monitoring

• Trend recognition
• Real time response

Online to Offline measurement and growth
•

Footfall

•

Dwell times

•

Movement to
checkout

CWO landing page with jackets, sleeping
bags, tents

Real time response in local Paid Search

• Precipitation
• Temperature

• Wind speed

Results:

• Increased revenue +29%
• Increased ROI +41%
• Increased AOV +40%

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The Real-Time Opportunity- Net Media Planet Seminar

1. The Real Time Opportunity Sri Sharma, Managing Director & Founder @srisharma @netmediaplanet

2. Leading Search and Display specialist driving a step change in performance Best Use of Search Best Use of Mobile Innovation in PPC Grand Prix Award

3. Clients 3

4. 4

5. 1. Harnessing Social Media in Paid Search

7. Responding to trending website products

8. Real time response in Paid Search • Product monitoring • Trend recognition • Real time response

9. Real time response in Paid Search

10. 2. Integrating with TV

11.

12.

13.

14.

15. • Voice search

16.

17.

18. 3. Integrating with In-store

19.

20.

21. Online to Offline measurement and growth • Footfall • Dwell times • Movement to checkout

22. Remarketing In-store > Online

23. 4. Integrating with the weather

24.

25. CWO landing page with jackets, sleeping bags, tents

26. Real time response in local Paid Search • Precipitation • Temperature • Wind speed

27. Real time response in local Paid Search

28. Results: • Increased revenue +29% • Increased ROI +41% • Increased AOV +40%

29. 29

30. Leading Search and Display specialist driving a step change in performance Best Use of Search Best Use of Mobile Innovation in PPC Grand Prix Award