The future of television isn't about flashy UI, it is about solving key consumer and entertainment business challenges.

1. THE FUTURE OF TV
SOLVE KEY CONSUMER CHALLENGES
DESIGN NEXT GEN USER EXPERIENCES
ENABLE CUSTOM PROGRAMMING
FLEXIBLE, ALA CARTE PROGRAMMING
The future of television isn’t about flashy UI, it is
about solving key consumer & business challenges.
PROMOTE RELEVANT CHOICES
Surround the user w/programming that they are
looking for & recommend content that they will love.
mind | heart
Make content discovery a "lean back" experience.
REDUCE FRICTION IN CONTENT DISCOVERY

by Jonathan Lupo @userexperience
TURN ADS INTO TRANSACTIONS
Use second screens and mobile devices to conduct
synchronized transactions to linear commercials.
TV learns about my linear
viewing habits & offers my
favorite shows on one channel.
Programming suggestions based on
those most influential to my
choices from my social graph.
SOCIAL REMOTE
Join programming “in-progress” as friends watch.
tablet phone
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$
ADs
$
AD
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ADsShow Show
u
a a a a a a
s M t w r f
a
s
CHANNEL 001 CHANNEL 002
CHANNEL "wE"hCHANNEL "ME"h
r
uuu u uuu
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SHOW SHOW SHOW SHOW SHOW SHOW
r
$
Allow customers to purchase a single show, season, or episode.

“lean back”