Businesses that wish to adopt m-commerce as part of their digital strategy must first understand trends in user behavior as it relates to mobile usage, while shopping.

1. SOME FACTS ABOUT
MOBILE COMMERCE
80% of mobile users prefer locally
relevant advertising 1
75% are more likely to take an action after
seeing a location-specific message 1
1 out of 3
people who receive mobile alerts’
are driven to a store 2
27%
of those make a purchase
2
of shoppers planned to access
35% social media from their smartphones
while shopping, last holiday season 3
43% percent of mobile shoppers
downloaded a retail app 4
SOURCES
1 - Mobile Audience Insights Report from JiWire, 2012
2 - Harris Interactive survey commissioned by Placecast, 2010
3 - Deloitte’s 2011 Annual Holiday Survey
4 - Retrevo, 2011
INFOGRAPHIC BY JONATHAN LUPO | TWITTER.COM/USEREXPERIENCE