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Connecting Neighbors, Building Communities, and Raising Voices since 1994 Neighbors Forums
Imagine Imagine being able to reach hundreds of friendly, locally interested people instantly, easily:  neighbors@inyourarea.org What would you say? What would you like to hear? What might you do together?
Story Someone needed help. The Wheel of Cheese Frantic request:ā€œIs anyone flying to Seattle in next 12 hours? I am stuck out of town. Can you take a wheel of cheese to the national competition? Ours went missing. Homeland Security wonā€™t let us overnight replacement.ā€ Neighbor replies privately, ā€œI am a former airline employee and Iā€™ve been looking for a reason to go to Seattle. ā€œ Cheese makes it in time. Read more ā€“ on Powderhorn Neighbors Forum ā€“ Photo CC jojomelonsvia Flickr
What are they? Neighbors Forums are a ā€œlocalā€ online public place to: shareinformation, events, ideas discussneighborhood issues gatherdiverse people in an open place take action and promote solutions  Powered by two-waygroup communication
Who participates? You Everyone ā€“ residents, some localworkers, business owners People who ā€œserveā€ the community Local governments  and non-profits(parks, libraries, schools, elected officials,police, places of worship, social service agencies, etc.) Diverse communities essential : http://e-democracy.org/inclusion Numbers Need 100 members for strong opening 700 members on largest forum today ~15% households   (that would be 30,000+ across Minneapolis /St. Paul proper)
One Forum, Many Channels E-mail Web Facebook Twitter
Local Media Coverage City Hall Your Networks E-mail forwardDinner conversationTranslated orally Shared onFacebook Online public space in heart of ā€œrealā€ local community Neighbor  #1 City Councilor Community Org Mayor Reporter Candidate New Resident Neighbors Issues Forum Technology: E-mail & Web Facebook Twitter YOU-NEIGHBORS Local Biz Subscribe once Commitment secured Post via e-mail/web School, Library Neighbor  #500 Park Staff Neighborhood Leader Police Forum Manager
Examples Discussion Announcements Action
Examples - Discussion ā€œCommunity lifeā€ exchange  builds audience for respectful civic discussions ā€œLittle Mekongā€ branding for Asian business promotion on University Ave  Triple homicide - Who can we trust to keep us safe after a tragedy in East African grocery? Police? More guns? Led to off-line discussions with local teens. Vigil proposed, hundreds gather. E-Democracy.orgā€™s other city-wide ā€œIssues Forumā€ are more political by design - neighbors forum promote mix of very local civic issues and friendly community exchange
Examples - Discussion Topics like these: Community news Crime and safety Crisis response Schools and parks Service provider recommendations ā€“ home repairs, child care, etc. Family activities Helping neighbors  Local history New small businesses Landlord issues Local environment/recycling Questions of every kind ā€“ What was that noise? What topic would you raise? Blog post on 24 hours of topics: http://blog.e-democracy.org/posts/1171
Examples - Announcements Community/cultural events Local news, photos, video Free stuff - (selling rare/not promoted)  Small business introductions Elected official updates Lost or found pets In any languageBi-lingual announcements encouraged
Community gardenanyone?
Examples - Action Local proximity encourages people to easily meet and act together Community garden effort launched ā€œItā€™s coldā€ discussion results in winter wear drive to help recent immigrants Sexual assault response by ā€œMomā€and 700+ rally on a cold winter night, community brainstorming
How to join? Via the web: http://e-democracy.org Select ā€œForumsā€ ā€“ Find forum Then ā€œJoin the Forumā€ Be sure to verify your e-mail address Special promotional campaigns: Twin Cities: http://tcneighbors.org Christchurch, NZ: http://neighbours.cc UK: http://ukneighbours.org
How to join? Paper!? Via simple paper sign-up sheets Please invite us to your community event  Most effective way to launch or build forum
How to read? Read via e-mail or web  Daily digest option - topics with direct links Text, files, photos, YouTube videos
How to post? Post via e-mail ā€œplaceā€@forums.e-democracy.org e.g. mpls-phillips@forums.e-democracy.org Attach any file (PDF, Word, etc.) ā€“ like an event  flyer Attach photos ā€“ our website will resize them YouTube Video - link in text adds video to website Just ā€œReply-to-All ā€œ to comment on existing topic  Suggestion: Copy text from files into message body
How to post? Post via web Login at http://e-democracy.org Click on desired forum New Topic : ā€œpost a new topicā€ - ā€œTopicsā€ tab  Fill in text box, press ā€œStartā€ Add files (PDF, Word, etc.) Existing Topic: Login, read topics Text box at bottom
How different? Online Online advantages 24 x 7 ā€“ Anytime, anywhere convenience Engage people unable to attend meetings, with limited mobility, two jobs, children Less intimidating for some ā€“ open and accessible ā€œice breakerā€ into public life Local approach coupled with in-person activities increases value and trust ā€“ Online only would be a major disadvantage
How different? Rules Civility matters Real names build trust No name calling Post just 2 times a day (on most forums) spreads participation, retains audience Facilitated by local volunteer ā€œForum Manager,ā€ rules are enforced Major contrast with often anonymous, nasty online news comments
How different? Approach Volunteer-driven, Non-profit (Pictures of some of our awesome volunteer Forum Managers and contractors ) Local scope key ā€œPublic lifeā€ openness not ā€œvirtual gated communitiesā€ Government can access us Unlike Facebook which is blocked by many organizations Open source technology, sharing We use GroupServer.orgtech out of New Zealand
Join Us, Join Your Neighbors Join your local Neighbors Forum today! Every community needs a vibrant local online place that makes your part of the world a better . ,[object Object],Start a forum. You can make this happen in your neighborhood. If you donā€™t who will? Contact us: http://e-democracy.org/contact team@e-democracy.org   @edemo - Twitter Tel/Text: +1-651-400-0880
Additional SlidesGo in-depth if you like
Tips for organizations Post announcements and events ā€“ reach hundreds for free Monitor the community agenda, advocate and organize locally Answer questions, share info Connect people to your programs Encourage your members/clients/etc. to join us
What results? Neighbors Forums promote: Community building Neighbors helping neighbors Sharing/reusing things very locally Engagement with government and accountability And dozens of good things when more people participate in community and civic life
Mostly textPictures tooAcross 50+ forums
Follow on Facebook? Yes, we reach people ā€œwhere they areā€ via many channels and technologies Our ā€œunifiedā€ integrated public forums Facebook Page ā€“ Forum excerpts Twitterā€“ Topic headlines ā€œBlogā€ style Web Feed ā€“ Full-text E-mail and web options ā€“ Most accessible, required to post E-mail key to active ā€œbridge buildingā€ and mobile use ā€“ old-fashioned but EFFECTIVE
Future Presentations Stat tuned for more knowledge sharing Inclusive Social Media Lessons, Evaluation How to Start a Forum - Detailed Forum Manager How-to Webinar Follow our blog for updates: http://blog.e-democracy.org Key existing resources http://e-democracy.org/if - Guidebook and more http://e-democracy.org/webinars
Where are they? Our neighborhood-level ā€œIssues Forumā€: 24 forums across St. Paul and Minneapolis  Many new forums - join our funded start-up  campaign now 25 start-up forums in Christchurch, New Zealand  Created for post-quake recovery by two volunteers  5 in the United Kingdom Where our ā€œneighbourhoodā€ level work started 11 ā€œcity-wideā€ online town hall ā€œIssues Forumsā€  Extensive details: http://e-democracy.org/if City-level forums provide place for city-wide issues and politics Includes  five Greater Minnesota towns
Start a new forum? Request one: http://e-democracy.org http://tcneighbors.org We technically set it up Outreach essential 10+ forums in start-up mode Lessons/training from: http://e-democracy.org/if Recipe 100 start-up members 1 local volunteer ā€œForum Managerā€ ā€“ You? Paper sign-ups at community events E-mail outreach, e-letter signed by initial members Friendly round of virtual introductions with real people using real names to build trust
Introductions break the virtualice.
Hosting a Healthy Forum Strong ā€œcritical massā€ launch is key to success Need mix of local institutions ā€“ parks, officials, places of worship, community groups AND everyday residents Forum Manager plays crucial role ā€“ needed to ā€œseedā€ forum with announcements until community groups begin to do it themselves ~10% of households across  forum area is a magic  threshold for ā€œself-generativeā€ community life Forum facilitation prevents difficult topics from turning into ā€œflame warsā€ ā€“ one blow out can kill a forum
Inclusive Participation? Massive Failure Nationwide Nationally ā€œneighbors onlineā€ are not serving middle/lower income or  immigrant communities  well ā€“ huge missed opportunity PewInternet.org research: http://blog.e-democracy.org/posts/858 15% of Adult internet users with household incomes over $75K are members of neighborhood e-lists/forums 3% of Net users under $50K, rural, Latino, etc. 7% overall, more women than men, African-Americans and Whites equal at 8%
Inclusive Response Our Response: Inclusive Social Media  Started with Cedar Riverside, Frogtown, also Leech Lake with previous Rural Voices project   Funded outreach, paper sign-ups at events, ā€œcontent engagementā€ relevant to diverse communities ā€“ first major funded and staffed effort since our founding in 1994 Ford Foundation major funder 2010-11 New funders adding neighborhoods in 2011 Seeking funding for major expansion, national lesson sharing for 2012-14 http://e-democracy.org/inclusion

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Neighbors Forums

  • 1. Connecting Neighbors, Building Communities, and Raising Voices since 1994 Neighbors Forums
  • 2. Imagine Imagine being able to reach hundreds of friendly, locally interested people instantly, easily: neighbors@inyourarea.org What would you say? What would you like to hear? What might you do together?
  • 3. Story Someone needed help. The Wheel of Cheese Frantic request:ā€œIs anyone flying to Seattle in next 12 hours? I am stuck out of town. Can you take a wheel of cheese to the national competition? Ours went missing. Homeland Security wonā€™t let us overnight replacement.ā€ Neighbor replies privately, ā€œI am a former airline employee and Iā€™ve been looking for a reason to go to Seattle. ā€œ Cheese makes it in time. Read more ā€“ on Powderhorn Neighbors Forum ā€“ Photo CC jojomelonsvia Flickr
  • 4. What are they? Neighbors Forums are a ā€œlocalā€ online public place to: shareinformation, events, ideas discussneighborhood issues gatherdiverse people in an open place take action and promote solutions Powered by two-waygroup communication
  • 5. Who participates? You Everyone ā€“ residents, some localworkers, business owners People who ā€œserveā€ the community Local governments and non-profits(parks, libraries, schools, elected officials,police, places of worship, social service agencies, etc.) Diverse communities essential : http://e-democracy.org/inclusion Numbers Need 100 members for strong opening 700 members on largest forum today ~15% households (that would be 30,000+ across Minneapolis /St. Paul proper)
  • 6. One Forum, Many Channels E-mail Web Facebook Twitter
  • 7. Local Media Coverage City Hall Your Networks E-mail forwardDinner conversationTranslated orally Shared onFacebook Online public space in heart of ā€œrealā€ local community Neighbor #1 City Councilor Community Org Mayor Reporter Candidate New Resident Neighbors Issues Forum Technology: E-mail & Web Facebook Twitter YOU-NEIGHBORS Local Biz Subscribe once Commitment secured Post via e-mail/web School, Library Neighbor #500 Park Staff Neighborhood Leader Police Forum Manager
  • 9. Examples - Discussion ā€œCommunity lifeā€ exchange builds audience for respectful civic discussions ā€œLittle Mekongā€ branding for Asian business promotion on University Ave Triple homicide - Who can we trust to keep us safe after a tragedy in East African grocery? Police? More guns? Led to off-line discussions with local teens. Vigil proposed, hundreds gather. E-Democracy.orgā€™s other city-wide ā€œIssues Forumā€ are more political by design - neighbors forum promote mix of very local civic issues and friendly community exchange
  • 10. Examples - Discussion Topics like these: Community news Crime and safety Crisis response Schools and parks Service provider recommendations ā€“ home repairs, child care, etc. Family activities Helping neighbors Local history New small businesses Landlord issues Local environment/recycling Questions of every kind ā€“ What was that noise? What topic would you raise? Blog post on 24 hours of topics: http://blog.e-democracy.org/posts/1171
  • 11. Examples - Announcements Community/cultural events Local news, photos, video Free stuff - (selling rare/not promoted) Small business introductions Elected official updates Lost or found pets In any languageBi-lingual announcements encouraged
  • 13. Examples - Action Local proximity encourages people to easily meet and act together Community garden effort launched ā€œItā€™s coldā€ discussion results in winter wear drive to help recent immigrants Sexual assault response by ā€œMomā€and 700+ rally on a cold winter night, community brainstorming
  • 14. How to join? Via the web: http://e-democracy.org Select ā€œForumsā€ ā€“ Find forum Then ā€œJoin the Forumā€ Be sure to verify your e-mail address Special promotional campaigns: Twin Cities: http://tcneighbors.org Christchurch, NZ: http://neighbours.cc UK: http://ukneighbours.org
  • 15. How to join? Paper!? Via simple paper sign-up sheets Please invite us to your community event Most effective way to launch or build forum
  • 16. How to read? Read via e-mail or web Daily digest option - topics with direct links Text, files, photos, YouTube videos
  • 17. How to post? Post via e-mail ā€œplaceā€@forums.e-democracy.org e.g. mpls-phillips@forums.e-democracy.org Attach any file (PDF, Word, etc.) ā€“ like an event flyer Attach photos ā€“ our website will resize them YouTube Video - link in text adds video to website Just ā€œReply-to-All ā€œ to comment on existing topic Suggestion: Copy text from files into message body
  • 18. How to post? Post via web Login at http://e-democracy.org Click on desired forum New Topic : ā€œpost a new topicā€ - ā€œTopicsā€ tab Fill in text box, press ā€œStartā€ Add files (PDF, Word, etc.) Existing Topic: Login, read topics Text box at bottom
  • 19. How different? Online Online advantages 24 x 7 ā€“ Anytime, anywhere convenience Engage people unable to attend meetings, with limited mobility, two jobs, children Less intimidating for some ā€“ open and accessible ā€œice breakerā€ into public life Local approach coupled with in-person activities increases value and trust ā€“ Online only would be a major disadvantage
  • 20. How different? Rules Civility matters Real names build trust No name calling Post just 2 times a day (on most forums) spreads participation, retains audience Facilitated by local volunteer ā€œForum Manager,ā€ rules are enforced Major contrast with often anonymous, nasty online news comments
  • 21. How different? Approach Volunteer-driven, Non-profit (Pictures of some of our awesome volunteer Forum Managers and contractors ) Local scope key ā€œPublic lifeā€ openness not ā€œvirtual gated communitiesā€ Government can access us Unlike Facebook which is blocked by many organizations Open source technology, sharing We use GroupServer.orgtech out of New Zealand
  • 22.
  • 24. Tips for organizations Post announcements and events ā€“ reach hundreds for free Monitor the community agenda, advocate and organize locally Answer questions, share info Connect people to your programs Encourage your members/clients/etc. to join us
  • 25. What results? Neighbors Forums promote: Community building Neighbors helping neighbors Sharing/reusing things very locally Engagement with government and accountability And dozens of good things when more people participate in community and civic life
  • 27. Follow on Facebook? Yes, we reach people ā€œwhere they areā€ via many channels and technologies Our ā€œunifiedā€ integrated public forums Facebook Page ā€“ Forum excerpts Twitterā€“ Topic headlines ā€œBlogā€ style Web Feed ā€“ Full-text E-mail and web options ā€“ Most accessible, required to post E-mail key to active ā€œbridge buildingā€ and mobile use ā€“ old-fashioned but EFFECTIVE
  • 28. Future Presentations Stat tuned for more knowledge sharing Inclusive Social Media Lessons, Evaluation How to Start a Forum - Detailed Forum Manager How-to Webinar Follow our blog for updates: http://blog.e-democracy.org Key existing resources http://e-democracy.org/if - Guidebook and more http://e-democracy.org/webinars
  • 29. Where are they? Our neighborhood-level ā€œIssues Forumā€: 24 forums across St. Paul and Minneapolis Many new forums - join our funded start-up campaign now 25 start-up forums in Christchurch, New Zealand Created for post-quake recovery by two volunteers 5 in the United Kingdom Where our ā€œneighbourhoodā€ level work started 11 ā€œcity-wideā€ online town hall ā€œIssues Forumsā€ Extensive details: http://e-democracy.org/if City-level forums provide place for city-wide issues and politics Includes five Greater Minnesota towns
  • 30. Start a new forum? Request one: http://e-democracy.org http://tcneighbors.org We technically set it up Outreach essential 10+ forums in start-up mode Lessons/training from: http://e-democracy.org/if Recipe 100 start-up members 1 local volunteer ā€œForum Managerā€ ā€“ You? Paper sign-ups at community events E-mail outreach, e-letter signed by initial members Friendly round of virtual introductions with real people using real names to build trust
  • 31. Introductions break the virtualice.
  • 32. Hosting a Healthy Forum Strong ā€œcritical massā€ launch is key to success Need mix of local institutions ā€“ parks, officials, places of worship, community groups AND everyday residents Forum Manager plays crucial role ā€“ needed to ā€œseedā€ forum with announcements until community groups begin to do it themselves ~10% of households across forum area is a magic threshold for ā€œself-generativeā€ community life Forum facilitation prevents difficult topics from turning into ā€œflame warsā€ ā€“ one blow out can kill a forum
  • 33. Inclusive Participation? Massive Failure Nationwide Nationally ā€œneighbors onlineā€ are not serving middle/lower income or immigrant communities well ā€“ huge missed opportunity PewInternet.org research: http://blog.e-democracy.org/posts/858 15% of Adult internet users with household incomes over $75K are members of neighborhood e-lists/forums 3% of Net users under $50K, rural, Latino, etc. 7% overall, more women than men, African-Americans and Whites equal at 8%
  • 34. Inclusive Response Our Response: Inclusive Social Media Started with Cedar Riverside, Frogtown, also Leech Lake with previous Rural Voices project Funded outreach, paper sign-ups at events, ā€œcontent engagementā€ relevant to diverse communities ā€“ first major funded and staffed effort since our founding in 1994 Ford Foundation major funder 2010-11 New funders adding neighborhoods in 2011 Seeking funding for major expansion, national lesson sharing for 2012-14 http://e-democracy.org/inclusion