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Connecting Neighbors, Building
Communities, and Raising Voices since 1994
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Welcome and Opening Stories



Introductions



Neighbours Forums In-depth



Tea Break



Outreach Strategy Groups and Report Back



Further In-Depth Lessons



Pub
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
 E-Democracy.org's mission:
 Harness the power of online tools to support

participation in public life, strengthen
communities, and build democracy.
 Creating online spaces for civic

engagement since 1994.


Someone
needed
help.



The
Wheel of
Cheese


Read more – on
Powderhorn
Neighbors
Forum – Photo CC
jojomelons via Flickr


Standish and Ericsson Neighborhood, Minneapolis
 About 10,000 residents - Small homes, big hearts
 Shared online “Neighbors Forum” for 5 years
 1200 members, ~30% households



“All politics is local.”
– Tip O’Neill, former US House Speaker
Imagine a shared email box for
your neighborhood:

neighbors@inyourarea.org
(On the web too.)
 “Local” online public places to:
 share information, events, ideas
 discuss local community issues
 gather diverse people in an open place
 take action and promote solutions
 Powered by two-way group communication

 Over 50 neighbors/community forums in 18 communities

across 3 countries today
Neighbor #1

City Hall

Your
Networks

N
E
I
G
H
B
O
R
S

Join the
Forum

In-person
Conversations

Neighbors
Forum
Online

Local Media
Coverage

Local Biz

Shared on
Facebook
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Social connections, family-friendly
Safety and crime prevention
Mutual benefit , sharing stuff
Greater voices and civic engagement
Social capital generator
Openness and inclusion (if done right)
= Stronger communities



Resources: Block Activities, Block Connectors,










Locals Online, Soul of the Community
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Name



Place



Community activities or organisations



Top question as we start?


What makes it special?



Name some key connecting places.



FYI - Join start-up Neighbours Forum:
 http://e-democracy.org/norbiton
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)





E-mail
Web
Facebook
Twitter
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
 Via the web:
 e-democracy.org
 Or beneighbors.org
▪ Directory starting in Twin Cities
▪ Join via Facebook Option Available
 Via simple paper sign-up sheets



Sign up at local events, by neighbors, or
when doorknocked.
Neighbor #1

City Hall

Your
Networks

N
E
I
G
H
B
O
R
S

Join the
Forum

In-person
Conversations

Neighbors
Forum
Online

Local Media
Coverage

Local Biz

Shared on
Facebook


Public (vs. private groups)



Open access (vs. invite only)



Publicly searchable archive



Local scope



Encourage strong civility



Must use real names, accountability

(vs. member only access)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


1. Helping



6. Influencing



2. Sharing



7. Engaging



3. Questions



8. Deliberation and
Decisions



4. Informing and
Outreach



9. Funding and Spending

5. Safety and Recovery



10. Starting and Solving


Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


… with example links tied to each of the ten
themes are available here. It includes links to
example discussions.



This slide added post-event.
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)













Crime Prevention
Disaster Preparedness and
Community Recovery
Emergency Preparedness and
Response
Neighborly Mutual Benefit and
Support
Health Care and Long-term Care
Energy Efficiency
Environmental Sustainability
Senior Care and Intergenerational Connections
Small Business Promotion
Transportation













Local Food
Diverse Community Cohesion
Education and Community
Service
Recent Immigrant and Refugee
Integration and Support
Sustainable Broadband
Adoption
Rural Community Building
Youth Employment and
Experience
Community Building, Civic
Engagement, and Social Capital
Details on the E-Democracy Blog
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Digital inclusion for community engagement leverages
other key efforts

Engagement
Digital Literacy
Online and Computer Skills
Technology and Broadband Access


88% use Email overall - 58% Typical day



67% use SNS (2012) -



67% visit local/st/fed gov web - 13% Typ day



Lesson - Reach people where they are online

48% day , 8% Twitter
27% of adult Net users (22% overall) use

“digital tools to talk to their
neighbors and keep informed
about community issues.”
 74% of those who talk digitally with their neighbors have talked

face-to-face about community issues with their neighbors
compared to 46% overall


Source: Neighbors Online study from PewInternet.org, 2010


Neighborhood E-Lists/Forums – 7% Overall



Of 22% of ALL adults who “talk digitally with
neighbors”: Only 12% under 30K, Over 75K 39%



Source: Neighbors Online study from PewInternet.org, 2010


Neighborhood E-Lists/Forums – 7% Overall



Our view/experience – newer Net-using immigrants similar to
Latino inclusion rate



Source: Neighbors Online study from PewInternet.org, 2010






Those who already show up offline, showing
up online.
Lots of people talk politics offline, but more
polarized online
Participation gap even worse with fewer
lower income, minorities doing “civic
communication” or taking action online
Clift analysis and links to Pew’s 2013 “Civic Engagement in
the Digital Age Report”: http://bit.ly/pewcivic
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


… for links to extensive “numbers” providing
a back drop to why inclusive outreach is
absolutely necessary:
 http://bit.ly/pewcivic

 http://e-democracy.org/newvoices
 http://bit.ly/digicivic



This slide added post-event.
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Define local purpose –
one to two sentences
sets tone, expectations



Open with friendly
round of introductions
at 50-100 members



Recruit, recruit, recruit





Multi-tech access –
bridge email, web
divide with Facebook
and Twitter access

Volunteer local Forum
Manager, train/support
them



Real names, no name
calling/personal
attacks, facilitation
with rules enforced



More:
http://e-democracy.org/if
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Name 2+ Community or Cultural
Organisations to invite



Name any “community hub” people



What community and cultural events can
we table at? Places to hang flyers.



Group: Report back
Ethnic and cultural connectors and liaisons


Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


Base Goal: 10% of Households, Reaching ~25%
or more in strongest areas of S. Minneapolis.


Grassroots community organizing techniques
to reach diversity of neighbors



Intensive campaigns with outreach team
(mostly summer 2012, 2013)



Hired 9 multi-lingual outreach team members
working up to 15 hours a week in 2012,
smaller group in 2013
1. Research and set goals

2. Intensive recruitment and training
3. Utilized open access tools to manage
logistics increasing mobility and capacity of
team (GDocs, Dropbox, etc.)
4. Major on the ground outreach!
5. Remembering to think long term about
empowerment and voice

59


46% People
of Color



17% Foreign
Born



Lower
income
areas,
renters, etc.


Seward is 55%
white, 33%
black (mostly
East African)
 Pop 7,308



Cedar Riv is
45% black
(EA), 37%
white, 11%
Asian
 Pop 8,094
62
63
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
66
67
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


~3,000 memberships in-person in 2012, 800 online



129 Tracked Summer Outreach Events:
 917 via door-knocking in 20 targeted areas
 692 via 39 different community events
 340 via 28 community locations (libraries, etc.)
 182 via 10 National Night Out sites
 89 via 4 ethnic soccer matches
 76 via 12 community members



After ~12% error rate in e-mail addresses, opt-outs
266% increase in St. Paul (blue)
memberships in 2012
 Mpls (red) all volunteer “organic”
word of mouth growth

 Build volunteer capacity
 “Forum engagement” - goal:

Forums that better reflect the diversity of
neighbors in the “virtual room.”
 Share lessons across many communities in
2014: http://e-democracy.org/learn

 Launch “New Voices” campaign for civic tech
and open gov movement: http://e-democracy.org/nv
75
Public outreach
 http://beneighbors.org

Webinars, training:
 http://e-democracy.org/learn

 http://e-democracy.org/practice


More pictures in
our slide show.
77


… on St. Paul’s case study are available from
our project information page and our lesson
sharing section. It includes links to example
discussions.



This short YouTube video highlights year one
outreach.



This slide added post-event.
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)


We’d love to connect with you more!



Steven Clift - clift@e-democracy.org



Corrine.bruning@e-democracy.org
 612-229-4471




On Twitter @edemo
More: e-democracy.org/contact
80
Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)

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Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)

  • 1. Connecting Neighbors, Building Communities, and Raising Voices since 1994
  • 3.  Welcome and Opening Stories  Introductions  Neighbours Forums In-depth  Tea Break  Outreach Strategy Groups and Report Back  Further In-Depth Lessons  Pub
  • 8.  E-Democracy.org's mission:  Harness the power of online tools to support participation in public life, strengthen communities, and build democracy.  Creating online spaces for civic engagement since 1994.
  • 9.  Someone needed help.  The Wheel of Cheese  Read more – on Powderhorn Neighbors Forum – Photo CC jojomelons via Flickr
  • 10.  Standish and Ericsson Neighborhood, Minneapolis  About 10,000 residents - Small homes, big hearts  Shared online “Neighbors Forum” for 5 years  1200 members, ~30% households  “All politics is local.” – Tip O’Neill, former US House Speaker
  • 11. Imagine a shared email box for your neighborhood: neighbors@inyourarea.org (On the web too.)
  • 12.  “Local” online public places to:  share information, events, ideas  discuss local community issues  gather diverse people in an open place  take action and promote solutions  Powered by two-way group communication  Over 50 neighbors/community forums in 18 communities across 3 countries today
  • 13. Neighbor #1 City Hall Your Networks N E I G H B O R S Join the Forum In-person Conversations Neighbors Forum Online Local Media Coverage Local Biz Shared on Facebook
  • 15.  Social connections, family-friendly Safety and crime prevention Mutual benefit , sharing stuff Greater voices and civic engagement Social capital generator Openness and inclusion (if done right) = Stronger communities  Resources: Block Activities, Block Connectors,       Locals Online, Soul of the Community
  • 17.  Name  Place  Community activities or organisations  Top question as we start?
  • 18.  What makes it special?  Name some key connecting places.  FYI - Join start-up Neighbours Forum:  http://e-democracy.org/norbiton
  • 22.  Via the web:  e-democracy.org  Or beneighbors.org ▪ Directory starting in Twin Cities ▪ Join via Facebook Option Available
  • 23.  Via simple paper sign-up sheets  Sign up at local events, by neighbors, or when doorknocked.
  • 24. Neighbor #1 City Hall Your Networks N E I G H B O R S Join the Forum In-person Conversations Neighbors Forum Online Local Media Coverage Local Biz Shared on Facebook
  • 25.  Public (vs. private groups)  Open access (vs. invite only)  Publicly searchable archive  Local scope  Encourage strong civility  Must use real names, accountability (vs. member only access)
  • 27.  1. Helping  6. Influencing  2. Sharing  7. Engaging  3. Questions  8. Deliberation and Decisions  4. Informing and Outreach  9. Funding and Spending 5. Safety and Recovery  10. Starting and Solving 
  • 29.  … with example links tied to each of the ten themes are available here. It includes links to example discussions.  This slide added post-event.
  • 39.           Crime Prevention Disaster Preparedness and Community Recovery Emergency Preparedness and Response Neighborly Mutual Benefit and Support Health Care and Long-term Care Energy Efficiency Environmental Sustainability Senior Care and Intergenerational Connections Small Business Promotion Transportation          Local Food Diverse Community Cohesion Education and Community Service Recent Immigrant and Refugee Integration and Support Sustainable Broadband Adoption Rural Community Building Youth Employment and Experience Community Building, Civic Engagement, and Social Capital Details on the E-Democracy Blog
  • 42.  Digital inclusion for community engagement leverages other key efforts Engagement Digital Literacy Online and Computer Skills Technology and Broadband Access
  • 43.  88% use Email overall - 58% Typical day  67% use SNS (2012) -  67% visit local/st/fed gov web - 13% Typ day  Lesson - Reach people where they are online 48% day , 8% Twitter
  • 44. 27% of adult Net users (22% overall) use “digital tools to talk to their neighbors and keep informed about community issues.”  74% of those who talk digitally with their neighbors have talked face-to-face about community issues with their neighbors compared to 46% overall  Source: Neighbors Online study from PewInternet.org, 2010
  • 45.  Neighborhood E-Lists/Forums – 7% Overall  Of 22% of ALL adults who “talk digitally with neighbors”: Only 12% under 30K, Over 75K 39%  Source: Neighbors Online study from PewInternet.org, 2010
  • 46.  Neighborhood E-Lists/Forums – 7% Overall  Our view/experience – newer Net-using immigrants similar to Latino inclusion rate  Source: Neighbors Online study from PewInternet.org, 2010
  • 47.     Those who already show up offline, showing up online. Lots of people talk politics offline, but more polarized online Participation gap even worse with fewer lower income, minorities doing “civic communication” or taking action online Clift analysis and links to Pew’s 2013 “Civic Engagement in the Digital Age Report”: http://bit.ly/pewcivic
  • 49.  … for links to extensive “numbers” providing a back drop to why inclusive outreach is absolutely necessary:  http://bit.ly/pewcivic  http://e-democracy.org/newvoices  http://bit.ly/digicivic  This slide added post-event.
  • 51.  Define local purpose – one to two sentences sets tone, expectations  Open with friendly round of introductions at 50-100 members  Recruit, recruit, recruit   Multi-tech access – bridge email, web divide with Facebook and Twitter access Volunteer local Forum Manager, train/support them  Real names, no name calling/personal attacks, facilitation with rules enforced  More: http://e-democracy.org/if
  • 53.  Name 2+ Community or Cultural Organisations to invite  Name any “community hub” people  What community and cultural events can we table at? Places to hang flyers.  Group: Report back Ethnic and cultural connectors and liaisons 
  • 57.  Base Goal: 10% of Households, Reaching ~25% or more in strongest areas of S. Minneapolis.
  • 58.  Grassroots community organizing techniques to reach diversity of neighbors  Intensive campaigns with outreach team (mostly summer 2012, 2013)  Hired 9 multi-lingual outreach team members working up to 15 hours a week in 2012, smaller group in 2013
  • 59. 1. Research and set goals 2. Intensive recruitment and training 3. Utilized open access tools to manage logistics increasing mobility and capacity of team (GDocs, Dropbox, etc.) 4. Major on the ground outreach! 5. Remembering to think long term about empowerment and voice 59
  • 60.  46% People of Color  17% Foreign Born  Lower income areas, renters, etc.
  • 61.  Seward is 55% white, 33% black (mostly East African)  Pop 7,308  Cedar Riv is 45% black (EA), 37% white, 11% Asian  Pop 8,094
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  • 73.  ~3,000 memberships in-person in 2012, 800 online  129 Tracked Summer Outreach Events:  917 via door-knocking in 20 targeted areas  692 via 39 different community events  340 via 28 community locations (libraries, etc.)  182 via 10 National Night Out sites  89 via 4 ethnic soccer matches  76 via 12 community members  After ~12% error rate in e-mail addresses, opt-outs
  • 74. 266% increase in St. Paul (blue) memberships in 2012  Mpls (red) all volunteer “organic” word of mouth growth 
  • 75.  Build volunteer capacity  “Forum engagement” - goal: Forums that better reflect the diversity of neighbors in the “virtual room.”  Share lessons across many communities in 2014: http://e-democracy.org/learn  Launch “New Voices” campaign for civic tech and open gov movement: http://e-democracy.org/nv 75
  • 76. Public outreach  http://beneighbors.org Webinars, training:  http://e-democracy.org/learn  http://e-democracy.org/practice
  • 77.  More pictures in our slide show. 77
  • 78.  … on St. Paul’s case study are available from our project information page and our lesson sharing section. It includes links to example discussions.  This short YouTube video highlights year one outreach.  This slide added post-event.
  • 80.  We’d love to connect with you more!  Steven Clift - clift@e-democracy.org  Corrine.bruning@e-democracy.org  612-229-4471   On Twitter @edemo More: e-democracy.org/contact 80