1) The document outlines the top 5 mistakes people make when running Google Adwords campaigns. It discusses mistakes like having too many different keywords in an ad group, not customizing landing pages for ads, and only creating one ad per ad group without split testing. 2) Key recommendations include properly organizing keywords into focused ad groups, creating customized landing pages that directly address what users searched for, using negative keywords to filter out irrelevant clicks, and split testing multiple ads against each other. 3) Following these practices can help improve click-through rates, lower bid prices needed, and optimize ads and campaigns over time based on performance data from split testing.

1. Top 5 Mistakes in Running Google Adwords Campaign

4. Stuff you need to know… Car Accessories ABC Car Audio & Accessories Sdn Bhd Car Audio Account Campaign A Campaign B Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2 Speaker CD Player Car Wiper Car Lamp Keyword list A1 Keyword list A2 Keyword list B2 Keyword list B1

5. Organize, Organize, Organize

8. Go to adwords.google.com How to Setup?

9. Choose your tool For Beginner For Experienced Advertiser

10. Language

11. Location

12. Create your Ad

13. Put in Keywords

14. Set Your Budget

15. Review

16. Account Setup

17. But wait… It’s simple, right?

21. Why Grouping?

24. 3 rd Mistake continue Just Give them EXACTLY what they want. Voice Mail Software Intelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems…………………. www.smithtelecom.com/voice-mail-software.html

26. Filter it out… You should do this:

27. 5th Mistake Create only 1 ad in an Ad Group Tip: Always split testing 2 ads at the same time!

29. Are you ready to Get Found on Google? Sign Up Today: adwords.google.com Thank you!