This document discusses strategies for building confidence and credibility when facing conflicts. It recommends using a co-creation approach to address interests of both parties and find mutual gains. Co-creation involves building on each other's ideas using responses like "Yes, and..." to reduce fear and increase understanding. Exercises are provided to practice co-creation, such as collaboratively telling a story. The document advises using "you" and "I" messages to openly share interests and perspectives to better understand each other and find solutions where both sides' needs are met.