Lengow is a SaaS solution which allows online retailers to index their product catalogues on more than 650 distribution supports. Available in more than 12 countries in native language, Lengow is the perfect solution for all e-merchants who wish to optimize the distribution and cost of promotion of their product catalog on online leverages like affiliation, Facebook, Mobile, retargeting, price comparison sites etc.

1. Index your product catalogues quickly and easily
thanks to Lengow!

2. Lengow in a few numbers
Created on July 1, 2009 by Jérémie Peiro and Mickael Froger
Lengow is a SaaS solution which allows online retailers to index their product
catalogues on more than 650 distribution supports.
International presence:
Key facts: 57 Millions
of products
A team of 700 indexed on
customers
35 people trust us
7,000 feeds
each day

3. Your issues:
 Facing a large choice of distribution channels, how do you choose those best suited for your products ?
 Do you have indexing and tracking issues due to a large number of networks ?
 Do you lack performance indicators to optimize your sales and the content of your feeds ?
Our solutions:
Centralize Optimize Increase profitability
Your feeds your indexing of your products
Centralize management
Adapt and optimize each Save money by tracking
of your product catalogue
of your feeds to increase your product profitability
with more than 650
your visibility! and optimize your feed !
distributors!

4. Are you an agency or a platform ? We have a solution for you
Centralize the
management of
multiple websites
Lengow offers a platform adapted to the needs of
agencies and platforms :
 One platform for the independent
management of each of your e-commerce
clients or your differents countries activities
 The dashboard allows for an overall view
of all the feeds of each online retailer.
 Visualization of the most important
information concerning the campaigns of
each client.

5. Choosing your distribution channels
En

6. Comparison Shopping Sites
Easily adapt the editorial content of your
product listings to the specifications of each
individual channel:
Program the listing of your products and your content on each channel in just a few
clicks!

7. Comparison Shopping Sites
• Benefit from the quality of traffic
• Take advantage of the shopping sites
notoriety
• Diversify your distribution network
and increase visibility
• Quickly and easily index your
products
Source : Blog CPC Strategy
• Campaign costs are lower than that of other distribution channels
(sponsored links, emailing, etc.)

8. Affiliations Platforms
Advantages of affiliation
Génère du chiffre d'affaires
Generateen ligne online
turnover 54.89%
Permet de recruter des
Recruitprospects
new prospects 50.38%
Génère du trafic
Generate traffic 45.86%
Permet de gérer ses coûts
Manage costs 45.11%
Génère du chiffre d'affaires
Generate turnover in 6.27%
en point de vente physique
retail outlets
Autre
Other 3.01%
0% 20% 40% 60%
Source: Journal du Net (March
2009) – Several responses possible

9. Marketplaces
• Benefit from the quality of
traffic
• Take advantage of the
notoriety and indexing of
well-known marketplaces
• Diversify your distribution
network and increase visibility
• Control your acquisition costs
• Pay per sale, not per click

10. Sponsored Links
Generate your AdWords campaigns and ads
automatically thanks to your product catalogue
 From the information contained in your catalogue, set
up an editorial template or personalize each ad
1. Your catalogue automatically generates
 Lengow automates the keyword integration for each
campaigns, keywords and ads one of your AdWords ads
1 category = 1 campaign  Two tools are at your disposal to import your ads in
your Google AdWords account:
 The API which links Lengow and AdWords
 The CSV export for Google AdWords
Editor
2. Each product becomes an adgroup and
keywords are generated automatically
1 product = 1 adgroup + 1 keyword

11. Social Networks
With 500 million potential buyers, how can you take
Install the Lengow ShoppingBox and advantage of Facebook to promote your product
catalogues?
sell your products on Facebook!
Integrate a payment method like
PayPal

12. Go to mobile shopping in some clicks only
Lengow adapt et transform your products catalog in a « ready-to-go » m-commerce e-shop.
A mobile site which fully respect tablet PC and mobile phones standards and create a mobile extension
of your eshop. Optimized for most popular devices on the market: Apple, Nokia, HTC, Blackberry,
Samsung, etc.
Available directly via an unique URL with the syntax: http://your-site-name.lengow.mobi
Directly interfaced with a paypal payment system to deliver a fully operational shop
An instantienous and easy-to-go solution for all kinds
of merchants who want to try the mobile channel…

13. Retargeting
Merchant site Publisher site
Advantages of retargeting:
- Conversion rates of
retargeting campaigns are
much higher than other
types of advertisement
-Very good quality of
traffic
- Lengow optimized feed
for an optimized
retargeting

14. Easy setup with our universal tracker: TagCapsule
How does it work?
1- Install TagCapsule on your
website
2- Activate/deactivate partner
trackers of your choice
3- Selected trackers are displayed
on your website
4- Partner sites can automatically
 TagCapsule allows you to encapsulate several tags import tracking information
within one universal tracker.
Once your tags are set up, you
 This enables you to manage just one single tag in have nothing else to do! The tool
your back office! works 24/7 non-stop

15. Why use TagCapsule?
 Centralize the management of your trackers:
From a centralized interface, you can easily choose the
trackers you would like to install.
 Loading time:
By installing just one single tag, you will save a
considerable amount of time when loading your web
pages, making browsing more pleasant for internet users
and lighter for your servers.
 User-friendly:
Thanks to our intuitive solution, management is made
easier as no technical skills are required!
 Time-saver:
The interface enables you to activate/deactivate the tags
you have selected in just one click!

16. We’ll solve all your feed problems
TXT
CSV
 Source feed compatibility: XML
Lengow supports most formats, encoding and types of source feeds, and is compatible
with the main Open Source e-commerce solutions on the market thanks to our free ZIP
plug-ins.
 Our team can also scan your e-commerce store and generate a product catalogue for you,
thanks to an internally-developed crawler.
 Effectively choose on which channels to list your products: taking into account your
products, average basket value and your objectives, we can help guide you toward the best
channels on which to sell your products.
 Create a product feed adapted to each channel in order to optimize your listings.
 Native support with plugins of all major open e-commerce plateform

17. Some International references

18. A vast majority of big retail actors which uses our services in France: