2. http://visibone.blogspot.com/
Bob Stein
(Institute for the Future of the Book)
- the golden notebook experience about sharing reading a book online
(between groups of people who are not in the same country)
- the book generates lots of different effects around themselves (social
experience, feelings, impacts..)
- Bob says his new definition of a book is A PLACE.
- in the future children will think on reading like a social experience
- Publishers should build vibrant communities for authors and readers
3. http://blogs.lib.berkeley.edu/shimenawa.php
Peter Brantley
(Digital Library Federation)
- A book is many things that converse to one idea: it's a machine to think with
- But “book” must be redefined because of the digitalization of everything
- Books are now networked commodities
- Also reading is being redefined
- words are also adquiring semantic meanings.......and being connected.....
becoming more than just simple words
- the book leads us to participation...to a new environment....they are windows
to new things.....new thougts....new communities
- literature becomes a driver to services
- Books are quot;knowledge tokensquot;
4. BLOG http://craphound.com/
Cory Doctorow
(Happy Mutants LLC)
- DRM is generating again the same idea people has on music industry: you
are the bad guys
- Better DRM videogame protection ? Spore
- Most pirated game in 2008 ? Spore
- DRM is always broken.....publishers should learn this
- the only EULA you need is: don't break copyright law
- DRM should be decided by publishers not vendors
5. http://muraliblogs.wordpress.com/
Scott Meyers
(Aristeia)
- different platforms need different skills from authors
- Platform-agnostic manuscript from the author (so we can re-use it with the
final platform we would choose)
- adopting new tools for authors, give authors some expertise/skills
- capability-dependent content
- capability-dependent formatting: conditional formatting allows pre-reader
personalization (if the author is working taking this into account, we will be able
to produce many different format for the same book)
- choose a specification for cross-references and links
6. Sameer Shariff
(Impelsys)
- Viral marketing at Harper Collins is the email to a friend......that worked very
well........widget it !!
- networks are he new currency
- authors speaking about their books (as a viral marketing and part of the
book itself)
- widgets, widgets, widgets!!!
7. Roundtable: Mobile strategy
Eltham (Queensland Writers Centre)
- iPhone changed the game because it make it easy to use a phone in many more
ways
- 85% of ebook content bypassed the internet and went mobile directly
- Japan is a 35 billion mobile content market
- Harlequin makes image books from written stories.
- Considerations: customer needs, work flow, customization of content, Platform,
revenue models, resources
Prud'hommeaux (Stanza)
- We're fans of working with open standards creating communities
- Mixing free and paid content is helping them
8. Roundtable: Mobile strategy (2)
Brantley (Digital Library Federation)
- Connect, Communicate, Collaborate (mobile platforms mantra)
- platforms for integrating data (iPhone and Android)
- mobile allows to extend ourselves in the space.... in a wider environment
- Green Map System
- virtual worlds force us to rethink the concepts: place, environment, experience
- what is the essence of a library?
- trending toward interactivity
- gaming and education melds
9. http://buzzmachine.com/
Jeff Jarvis
(What Would Google Do?)
- If you're not searchable, you won't be found
- What would you do if you were Google?
- What business we are really in? Decide what business you're in
- Encourage, enable and protect innovation
- Simplify, simplify….and get out of the way
- What if books were updatable, searchable, linkable correctable, ....?
- ....the book were a process more than a product?
- ....links are giving value to content
- …this is the creation generation
11. Lexcycle (Stanza)
- propietary formats are against proliferation of better solutions
- Stanza has 1.3 million users in 60 countries, 12 languages
- Average title price (fiction) is 10,25 $
- It's all about the readers
- Give readers lots of options to customize
- problems start with the friction users find in every process
- Budget for marketing on e-books
- Keep experimenting - be bold
- 0,1% of their books are not free
14. The Changing role of the publisher ‐ Roundtable
‐ (Bob) Lulu ‐ A recent report jan 2009 informs everything will be in recession
except....the Net
‐ Internet builds in such an efficient way that it could grow
‐ (TO) ...e‐books will be 30‐40% of our revenue in the next couple of years
‐ (Blurb) ...a community of people, professionals related to the publisher: blurb
nation (they don't take a coin on the business…. they do indirectly by participating
or developping things thanks to this platform)
‐ (Bob) ...the thing is to discover throught out the discoveries of your readers
‐ (Blurb) .....we do one widget per book so authors can spread their books
‐ ....we can convince the authors to work on social networking when you show them
that you are doing the same things and also if you teach them how to do this and
what is the impact of these kind of actions...
17. http://www.chrisbaty.com/
Chris Baty (NaNoWriMo)
- ...creation has a lot to do with the feeling we put in it......
- free lessons in order to learn how to write novels (from kids to adult
audience)....all free….generating community
- internet communities grow through shared experiencies.....there's a hunger
in the world for sharing things
- they are experts in proposing experiences to people so they can
share…..they start proposing challenges……like NaNoWriMo
- you have to share and participate in the experience with the people so they
can see that you also feel value in it
- At the end......books win!
- writing novels simply feels well.....Chris says.....and it makes you understand
the effort of the authors creating the books you like and read….you will never
read a novel in the same way once you’ve tried to write your own.
19. Select TOC Video Available
We have select video from TOC available online. We still have a lot of video to
upload, so if you don't find what you are looking for, check back later.
http://toccon.blip.tv/
Speaker Presentation Files
We have several speaker presentation files available online.
Keep in mind not all speakers choose to share their files.
http://www.toccon.com/toc2009/public/schedule/proceedings