This is a snapshot of how social media is being used at NC State University as of March 2010. It was presented in ENG 583a Social Media and Technical Communication, a course in NC State's Master's of Science in Technical Communication curriculum.

1. What’s this business about social media @NC State? John Martin Social Media and Technical Communication March 24, 2010

2. Virtual Texting Flickr Wikis Blogs Listservs iTunesU YouTube EDU Facebook Twitter Agenda

3. College of Management (CoM) Faculty avatars meet in Second Life for project discussions Meetings with IBMers in San Jose, faculty from France & England, a summit in Croatia, and a colleague in New Mexico One CoM professor has her marketing classes engaged in Second Life activities Mashup!: A blog posting about a Twitter Tutorial offered in Second Life 2010 Teaching and Learning with Technology (TLT) Conference Will be held completely in Second Life Presentations and demonstrations will be held on the five NC Education WeBIEE islands “You can attend from your home, office, library... anywhere you have a broadband internet connection—for FREE!!!” Virtual reality

4. In 09/2009, the NSF awarded a $203,549 grant to a multi-disciplinary team of researchers from NCSU & IU Exploring virtual worlds to support business processes, such as product development involving team members often spread over corporate campuses, multiple time zones or even different continents Collecting data in two virtual world platforms—Second Life and Sun's Wonderland Research questions: How do we measure and understand the role of virtual presence in collaborative processes? Do people have psychological responses (e.g., increased heart rate) in virtual world events, particularly when they feel a stronger sense of presence there? Do virtual worlds improve performance or the experiences of remote collaborators? Virtual reality research

5. University emergency alerts Campus closings Campus emergencies Sign-up via the MyPack Portal “Carriers’ standard text messaging rates apply” Texting

6. No university-organized presence Various colleges and organizations using NCSU ASB Trips (Nicarauga) NCSU Libraries Special Collection NC State MBA program Industrial and Systems Engineering Web Communications Team Flickr

7. Wiki Commons Faculty (27) | Faculty Senate, Acronyms used at NCSU, Flu-Proof Your Course FAQs Students (19) | Residence Halls, Group Projects, GLBT Center, Union Activities Board Staff (20) | Department Info, Green IT, Faculty Activities, Money-saving Tech Solutions Course wikis Agriculture (9) Design (6) Education (57) Engineering (11) Humanities (37) Life Sciences (6) Management (11) Mathematics (3) Natural Resources (3) Physical Sciences (13) Social Sciences (13) Textiles (2) University Studies (1) Veterinary Science (3) Wikis (Wolfwikis)

8. Blogs for the NC State Community For students, faculty, and staff Provided by NCSU Libraries In support of academic and curricular activities Weblog directory Recent entries Blogs (WolfBlogs)

9. University-driven listservs Majordomo List of lists Student organizations University service organizations Colleges Departments Buildings Classes Committees Study groups Interest groups Instructors Technical specialty areas Listservs

10. A partnership between Apple & NC State Career counseling, zoological movies, faculty lectures, student-produced movies and much more OIT Classroom Capture (podcast capture service) Podcast Capture Interface List of Available Podcasts by Author Documentation for OIT Podcast Capture Recent Statistics for OIT Podcast Capture Pockets of people producing a plethora of podcasts: On Campus University Colleges Extension and Engagement Distance Ed Help (for content creators and administrators) iTunesU: NC State Channel

11. iTunesU: On campus

12. iTunesU: Universite Colleges Course Podcasts: Audio and Video

13. iTunesU: University Colleges (Audio)

14. iTunesU: University Colleges (Video)

15. iTunesU: Extension & Engagement

16. iTunesU: Campus police podcasts

17. iTunesU: Distance Ed & Help

18. University’s official YouTube channel (http://www.youtube.com/ncstate) Videos highlighting all things NC State Creative services-produced videos, and “Wolfpack-flavored” videos they find on the Internet User-created videos capturing personal, educational, and social experiences Historical footage (e.g., Jimmy V’s “Don’t Give Up” speech, President Clinton’s Millennium Speech) Links to content encouraged Comments about content encouraged YouTube: NC State’s Channel

19. Organized by playlists Chancellor William Randolph "Randy" Woodson PackTalk - NC State Men's Basketball NC State Athletics History 2009 Wolfpack Football Remembering Coach Kay Yow NCSU Libraries Office of Information Technology DELTA: Distance Education & Learning Technology Applications College of Engineering (and many others) Community, National and International Service Student Organizations North Carolina Language & Life Project (NCCLP) The Science House 2008 Campus Moviefest at NC Greek Life Digital Games Research Center KrispyKreme Challenge YouTube: NC State’s Channel (cont…)

20. YouTube: NC State’s Channel

21. YouTube: College of Engineering

22. No university-organized presence Pages & Groups Various organizational and service groups NC State University (22,862 fans) NCSU Wolftrails(118 fans) NCSU Benefits(136 friends) NCSU Career Center(319 fans) NC State Alumni Association(5,477 fans) NC State Bookstore(1,024 friends) NC State Wolfpack(13,602 fans) Facebook

24. Sports

25. Clubs/ServicesTwitter

26. Tweeting organizations sample

27. Knowing official university feeds Multiple tweeters in a single organization Communicative purpose @oit_news(advertisements, announcements, industry news, community building) @sysnews @ncsu_helpdesk “Vetting” following/followers What’s news? What’s “official” news? Twitter challenges

28. Wed, 01/06/10, N&O reports, “NCSU set to announce chancellor” Picked up by local radio & TV by 9:30 People posted links to the story and tweeted about it Problem: Not confirmed by the university or the Board of Governors NC State’s CCO contends “it’s not news until it’s confirmed by a campus news source” CCO sends a missive to the campus communicators, and opens the incident up for discussion on his blog Social Media & “News”

29. NC State is a social media player Strong presence (Wikis, Blogs, Listservs, iTunes, YouTube, Twitter) Dabbling/unofficial/emerging presence (Virtual reality, Texting, Flickr, Facebook) Minimal evidence of social media replacing traditional technical documentation Student Affairs Tech Support wiki IES (Industrial Extension Service) New Product Ideas wiki Flu-proof Your Courses FAQs wiki Agricultural and Extension Education wiki @sysnews, @ncsu_helpdesk Twitter accounts to enhance support “Strategy” in its infancy (e.g., @ncsu_oit, @ncsu_helpdesk, @sysnews) In summary

30. Questions